Originally Posted by juliodrinks
(...) unique in a content? Keyword(s) or Title? I'd say both. Regarding title, add some new words which are already working well for the competitors. I'd say in the second part of the title if you can....
This is bad advice.
Using the same keywords as competitors means you are going head to head with them, which is a sure fire way of failing in many cases.
Personally I try and get as many keyword combinations as possible into my copy, without directly competing with others. I have sites that are no.1, 2, 3 on google for keywords that only have 30 searches per month. When you rank for 40 or 50 of these you get great results without fighting over the mass searched ones.
Too many people go into keyword planner and chase the keywords that have 40,000 searches etc. Good luck with that one!
I have several sites in the green energy sector, one keyword example is 'solar panels' 40,500 monthly searches according to latest google data. Out of those 40,500 who is actually searching to buy solar panels? Who know's for sure? I can say with confidence that it's no more than 10% as the search is far too broad. Alternatively you can go after the following keywords which have 40 or 50 searches per month, of which 100% are looking to buy:
Solar thermal panels cost? 50 spm
Solar panels for my house. 40 spm
How much will solar panels save me? 30 spm
Do solar panels save money all year round 20 spm
These are very targeted and likely to convert, as well as being very easy to rank for. Each long tail can be a blog title, each blog post will bring in links, silo those links back to your home page and you will rank.