Originally Posted by crismanaon
I am 100 % strong believer on that but it is also required once you write the content as per your audiences then you would also need to market it, otherwise, you never be reached to your audience.
This is where the real skill of seo copy writing comes in.
I agree with both posts above. Customer retention is vital, this is not achievable if you write just for the search engines. Conversely you cannot only right for the consumer without at least formatting/optimising titles for the search engines.
A blend of the two is my always my aim.