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Old 03-28-2017, 01:17 PM
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Why Linkable Content Wins and How To Create It?

This is an interesting article on DuckTape Marketing describing how linkable content is a great long term investment in your site.
Quote:
There’s no escaping content if you want to survive in the digital marketing realm. Whether you create content or curate it, you have to ensure that it serves a purpose. Irrespective of the industry, the content that you create has to increase brand awareness, generate leads, boost sales, make an impact on the target audience, trigger reactions, and enhance search engine rankings.

But there’s no “one content to rule them all.” If your content doesn’t strike the right chord, it’ll simply be a waste of resources. Content saturation is a real thing, which is evident from these numbers provided in an infographic by Adweek:

•An average social network user processes – 63% text content and 37% media content.

•54000 words are not only the length of an average novel but are also a number of words dumped on a user daily. The number is 443 minutes for video content.
Why Linkable Content Wins and How To Create It?

The article goes on to state:
Quote:
Creators of linkable content are seen as people who have authority and credible. Even though it may not attract much in terms of user interaction, the content is often used as a reference point and cited within other content or posts. Even though the content gets fewer shares, it never loses its value.
Read the article and then come back and let us know if you are now convinced that creating linkable content is the way you are going to move.
 
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Old 03-28-2017, 03:01 PM
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4 major barriers to being linkable

Further to the article referenced above, are you creating these barriers to being linkable?
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When it comes to being unlinkable, there’s a lot more to consider besides boring content, poor quality writing and low-end design. Of the many issues that could cause users not to want to link to your content, here are four major ones that I see all the time: intrusive intersitials, gated content, excessive pagination and avant-garde design....
4 major barriers to being linkable
 
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