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Old 08-14-2017, 09:39 AM
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Basic Crawl Management for SEO

Think you know how to manage and/or manipulate the search engine's crawl of a site? Read this to get a better understanding of what you can actually do and which methods are myths:
Crawl management is integral to search engine optimization. And yet crawl management is so poorly explained by the Web marketing community that many sites mismanage crawl. What should be one of the fundamental areas of search engine optimization has been clouded by nonsense and false expectations. It’s time to reset the conversation and correct these significant errors in the SEO lexicon.

There is no such thing as “crawl budget”, at least not as far as the search engines are concerned....

...You cannot manage crawl budget. If crawl budget existed it would be managed by the search engine. ...

What you can do, as an SEO or a Website operator, is manage crawl. Crawl management from the Website is very different from crawl management from the search engine. You cannot force a search engine to fetch a specific URL, much less schedule it. You can only make a suggestion. On the other hand, you can request that the search engine not crawl a URL.
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