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Old 08-21-2017, 10:25 PM
Fadia Sheetal Fadia Sheetal is offline
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What is Doorway Page ?

Hello Friends,

I have a little bit confusion about the Doorway Page. What is it and how does it affect on the website ?
 

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Old 08-21-2017, 10:29 PM
homevilas homevilas is offline
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Doorway pages are defined as low-quality pages optimise to SERP well for specific keyword that act as a door between users and content. Characteristically, they offer small value to visitors and serve the sole purpose of increase SEO value.
 
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Old 08-22-2017, 01:09 AM
seodaikaads seodaikaads is offline
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In SEO, Doorway Page is the Black Hat SEO technique used to present different phrases to search engines in order to redirect the users to the page of the website.
 
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Old 08-22-2017, 01:45 AM
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HTMLBasicTutor HTMLBasicTutor is offline
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Quote:
Doorway pages are web pages that are created for spamdexing. This is for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page. They are also known as bridge pages, portal pages, jump pages, gateway pages, entry pages and by other names. Doorway pages that redirect visitors without their knowledge use some form of cloaking. This usually falls under Black Hat SEO...
Continued: Doorway page - Wikipedia

Right from Google:
Quote:
Doorways are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination. They can also lead users to intermediate pages that are not as useful as the final destination.

Here are some examples of doorways:

•Having multiple domain names or pages targeted at specific regions or cities that funnel users to one page

•Pages generated to funnel visitors into the actual usable or relevant portion of your site(s)

•Substantially similar pages that are closer to search results than a clearly defined, browseable hierarchy
Doorway pages - Search Console Help - Quality Guidelines.

There was a Google update to battle doorway pages:
Quote:
In 2015, Google launched an update to the algorithms they use to rank websites and to assign search engine positions. As with any of Google’s algorithmic updates, the ethos behind the Doorway Page update was to enhance the experience that users have when they access the company’s search engine....
Google Doorway Page Algorithm Update
 
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