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Old 10-13-2017, 04:12 PM
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SEO trends to watch in 2018

As 2017 comes to an end one should be working on their SEO and marketing plans for 2018.

Everyone is going to have an opinion on what the trend(s) for 2018 and the future will be.

Below is a collection of references and discussion on what trend(s) to prepare for and work on for 2018.
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Old 10-13-2017, 04:19 PM
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Quote:
...2018 will be an interesting year for SEO. Traditional SEO techniques are still effective, but a number of trends are in the works that could significantly alter the practice of optimizing for search.

What is useful to understand while we proceed towards is 2018 is that SEO is already changing, and the ranking in the first organic spot is not the ultimate goal anymore. As search engines evolve, there are multiple opportunities to increase your search traffic without necessarily focusing on organic SERPs.

The rise of featured snippets, PPC, voice search and local SEO can often yield better results than an organic ranking. That’s why it’s useful to keep up with the latest trends and discover how your brand can maintain a successful SEO strategy for the year ahead by blending established and growing trends...
Seven SEO trends to watch in 2018
13 Oct 17 Search Engine Watch

Which of these seven SEO trends have you already implemented? Which are you going to work hard on in 2018?
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Old 10-13-2017, 10:50 PM
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Wow. A"ccording to Google, 1 out of 5 searches already come from voice queries." That changes a lot, but I can hardly believe it. Do you have any source for that?
 
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Old 10-13-2017, 11:51 PM
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Quote:
Originally Posted by EriTay View Post
Wow. A"ccording to Google, 1 out of 5 searches already come from voice queries." That changes a lot, but I can hardly believe it. Do you have any source for that?
I did not write the article. Maybe if you put a thoughtful comment on the article the author will answer your question.
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Old 01-12-2018, 11:33 PM
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9 Predictions for SEO in 2018

Here are Rand Fishkin's predictions for SEO in 2018:
Quote:
For the last decade, I've made predictions about how the year in SEO and web marketing would go. So far, my track record is pretty decent — the correct guesses outweigh the wrong ones. But today's the day of reckoning, to grade my performance from 2017 and, if the tally is high enough, share my list for the year ahead...
9 Predictions for SEO in 2018
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Old 01-16-2018, 03:41 AM
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Just curious... Would love to know what your source is for the "1 out of 5 searches already come from voice queries". Feel like that has the potential to be a crucial change for search engines, as AI - Bigsby, Alexa, Siri become more common.
 
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Old 01-25-2018, 01:41 AM
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I am also interested in the new term and conditions for the SEO point of view.
 
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Old 01-25-2018, 06:52 AM
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I guess one trend to watch for in 2018 is spammers posting in forums...
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Old 01-25-2018, 06:55 AM
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Originally Posted by Ord Allenbea View Post
I guess one trend to watch for in 2018 is spammers posting in forums...
Really, I would think that might be a stretch this year.

Bahahahahahah!
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Old 01-26-2018, 09:14 PM
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Really, I would think that might be a stretch this year.

Bahahahahahah!
Lol this ^
 
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Old 01-26-2018, 09:23 PM
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Some of the prominent SEO trends in 2018 are
#1. Featured snippets: - make your article featured snippet ready
#Mobile SEO: - According to https://www.statista.com, 52.64% of the internet is accessed by mobile
#3. Voice search optimization
#4. Content is king - As usual content is never be ignored
#5. AI (Artificial intelligence) and machine learning (Google algorithms)
#6. YouTube SEO - According to Cisco study, Videos content would occupy 80% of the whole internet by 2019
#7. Link building
#8. Don't forget other search engines
#9. Move to HTTPS (Hypertext Transfer Protocol Secure)
#10. Optimize for image and video search

I hope it would help you...
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Old 01-26-2018, 10:27 PM
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Linkless mentions being used as trust signals are also very important. Links still matter but are not the ultimate goal of link-building. Tactics like badgering website owners into adding a hyperlink aren’t necessary any more. Just a mention by itself (not a negative one) is enough to provide Google with a trust signal. They use sentiment analysis to identify if the mention is a positive or negative one.
 
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Old 01-26-2018, 11:03 PM
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True AI will never exist. it can't! Impossible because a machine can't reason!

Videos of what nature? Eating tide pods don't make you any money. You are taking partial context of a case study and not using the entire context. Yeah we all know drama, stupid things you do, fighting and all the other useless garbage is popular BUT that don't = sales!

Mobile - Still has major issues and will continue to do so for some time.

HTTPS DOES NOT INCREASE RANKINGS - IT'S A MYTH!

Link building is spam, plain and simple!

Quote:
Originally Posted by shaileshshakya View Post
Some of the prominent SEO trends in 2018 are
#1. Featured snippets: - make your article featured snippet ready
#Mobile SEO: - According to https://www.statista.com, 52.64% of the internet is accessed by mobile
#3. Voice search optimization
#4. Content is king - As usual content is never be ignored
#5. AI (Artificial intelligence) and machine learning (Google algorithms)
#6. YouTube SEO - According to Cisco study, Videos content would occupy 80% of the whole internet by 2019
#7. Link building
#8. Don't forget other search engines
#9. Move to HTTPS (Hypertext Transfer Protocol Secure)
#10. Optimize for image and video search

I hope it would help you...
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Old 01-29-2018, 12:42 PM
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I like the information about featured snippets and I'm going to work on getting more of my posts featured.
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Old 01-29-2018, 09:55 PM
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Comparing with past SEO updates of google, I feel quite easy nowadays
 
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Old 01-30-2018, 12:14 AM
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I think in 2018 following things are also included in SEO now

1) Fast page load speed
2) Website must be mobile friendly
3) Better user experience
4) Low bounce rate
 
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Old 01-30-2018, 12:31 AM
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1. RankBrain is the game master

In 2017, Google announced that they will be letting artificial intelligence run the search. And the name of the AI algorithm in charge is RankBrain.

2. Think about organic ranking as just that – “organic”

When we use “organic” in this context we don’t think about living organisms.

3. Get conversational

4. Long form, in-depth content wins

5. Don’t ignore mobile

60% of searches on Google are done via a mobile device. That number will increase every day.
 
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Old 01-30-2018, 01:23 AM
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artificial intelligence does not nor will it ever exist!

Quote:
Originally Posted by Dimakh View Post
1. RankBrain is the game master

In 2017, Google announced that they will be letting artificial intelligence run the search. And the name of the AI algorithm in charge is RankBrain.

2. Think about organic ranking as just that – “organic”

When we use “organic” in this context we don’t think about living organisms.

3. Get conversational

4. Long form, in-depth content wins

5. Don’t ignore mobile

60% of searches on Google are done via a mobile device. That number will increase every day.
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Old 01-30-2018, 05:59 AM
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Yes I totally agree with you. With the development of algorihm's google, there will be multiple opportunities to increase your search traffic without necessarily focusing on organic SERPs.
 
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Old 02-01-2018, 04:00 AM
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Mobile first index & voice search are the big deal in 2018
 
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