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  #21 (permalink)  
Old 12-06-2017, 10:32 AM
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Thumbs down Link Building

Link Building is the way to go, find some your niche related blogs and do outreach with them.
 
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  #22 (permalink)  
Old 12-06-2017, 10:54 AM
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Link Building is the way to go, find some your niche related blogs and do outreach with them.
What about developing some great content, sharpening up on-page code, speeding up the web page delivery and working it on Social Media for example?
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Old 12-07-2017, 05:31 AM
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Be the place that local people know about when needing the service you provide.

The goal is that when they search, they search for you rather than the service.

Nothing beats good old traditional off-line advertising when trying to do this.

Get from behind your keyboard and get outside in your community and get yourself known.

People talk, people post things Online and you're the person you want them to be talking and posting about.
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Old 12-07-2017, 06:35 AM
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Nothing beats good old traditional off-line advertising when trying to do this.
BNI is one of the better off-line advertising methods, IMO.
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Old 12-07-2017, 07:21 AM
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BNI is one of the better off-line advertising methods, IMO.
Over here (in UK), some can be too stuffy and push the marketing too far.

For truly local you can't beat finding out who are the people who organise the little town events that happen throughout the year in your local town.

Take my small town as an example;
We must have at least half a dozen street fairs throughout the year, the council frequently put on events too, there are numerous little groups who organise things, etc. etc.

Get involved and get known by these people off-line and it soon leads to natural links if you know what you are doing.

Win - Win situation - You get known about locally as the go to business in your sector and you build up natural links to your website too.

Combining online and off-line is key.
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Old 12-07-2017, 07:47 AM
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Over here (in UK), some can be too stuffy and push the marketing too far.
It really depends on the structure of membership. Yes there's an agenda to follow and a format that is followed pretty much each and every week. I've been in very strict chapters, but have found that the more prominent ones (35+ members) usually have a little more autonomy.

However, if you do a good job for the members and their referrals, it's a pretty solid way of getting new business on a regular basis.

The downside - the initial cost, getting to know people and having them get to know you. It takes time to make inroads for sure. And, there will always be at least one person that may rub you the wrong way, or has an agenda - or even the "cancerous" member.

That said, BNI has generated at least 10-20% new business for me over the years so I put up some of the negatives, and changed groups if it wasn't conducive for my business.

Remember, even the various work environments we may work in have a lot of the downsides I've mentioned above.

2 cents.
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Old 12-07-2017, 12:42 PM
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That said, BNI has generated at least 10-20% new business for me over the years so I put up some of the negatives, and changed groups if it wasn't conducive for my business.
I was talking networking groups in general rather than a particular one.
If it works for you though then make the most of it

I tend to prefer the more amateurish things where it's just members of a community knocking heads together and doing things to improve their community.

Each to their own though, I'm just not comfortable in business and marketing environments so tend to stick with what I feel more comfortable with.

I think we both agree though that off-line networking can also provide big benefits for Online.
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Old 12-08-2017, 05:36 AM
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You must focus on local SEO activity and must create backlinks for it as much as you can.
 
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Old 12-08-2017, 05:52 AM
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You must focus on local SEO activity and must create backlinks for it as much as you can.
Don't be shy! Tells us more!
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Old 12-11-2017, 06:53 AM
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I think we both agree though that off-line networking can also provide big benefits for Online.
Absolutely!
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Old 12-14-2017, 08:38 AM
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Depending on the keywords you are competing for, I have generally noticed that the best results happen due to on page content. If your page reads well, keeps people on it and has all the right keywords in the right places then it can be pretty easy to shoot up the rankings (depending on your compeition).
 
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Old 12-14-2017, 12:16 PM
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Originally Posted by aflat9 View Post
Depending on the keywords you are competing for, I have generally noticed that the best results happen due to on page content. If your page reads well, keeps people on it and has all the right keywords in the right places then it can be pretty easy to shoot up the rankings (depending on your compeition).
Content is King!

There are so many powerful ranking factors from having excellent, relevant, and optimized content. Bounce-rate, More visitors, More keyword rankings, etc.
 
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