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  #21 (permalink)  
Old 12-07-2017, 05:31 AM
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Be the place that local people know about when needing the service you provide.

The goal is that when they search, they search for you rather than the service.

Nothing beats good old traditional off-line advertising when trying to do this.

Get from behind your keyboard and get outside in your community and get yourself known.

People talk, people post things Online and you're the person you want them to be talking and posting about.
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Old 12-07-2017, 06:35 AM
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Nothing beats good old traditional off-line advertising when trying to do this.
BNI is one of the better off-line advertising methods, IMO.
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Old 12-07-2017, 07:21 AM
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BNI is one of the better off-line advertising methods, IMO.
Over here (in UK), some can be too stuffy and push the marketing too far.

For truly local you can't beat finding out who are the people who organise the little town events that happen throughout the year in your local town.

Take my small town as an example;
We must have at least half a dozen street fairs throughout the year, the council frequently put on events too, there are numerous little groups who organise things, etc. etc.

Get involved and get known by these people off-line and it soon leads to natural links if you know what you are doing.

Win - Win situation - You get known about locally as the go to business in your sector and you build up natural links to your website too.

Combining online and off-line is key.
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Old 12-07-2017, 07:47 AM
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Over here (in UK), some can be too stuffy and push the marketing too far.
It really depends on the structure of membership. Yes there's an agenda to follow and a format that is followed pretty much each and every week. I've been in very strict chapters, but have found that the more prominent ones (35+ members) usually have a little more autonomy.

However, if you do a good job for the members and their referrals, it's a pretty solid way of getting new business on a regular basis.

The downside - the initial cost, getting to know people and having them get to know you. It takes time to make inroads for sure. And, there will always be at least one person that may rub you the wrong way, or has an agenda - or even the "cancerous" member.

That said, BNI has generated at least 10-20% new business for me over the years so I put up some of the negatives, and changed groups if it wasn't conducive for my business.

Remember, even the various work environments we may work in have a lot of the downsides I've mentioned above.

2 cents.
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Old 12-07-2017, 12:42 PM
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That said, BNI has generated at least 10-20% new business for me over the years so I put up some of the negatives, and changed groups if it wasn't conducive for my business.
I was talking networking groups in general rather than a particular one.
If it works for you though then make the most of it

I tend to prefer the more amateurish things where it's just members of a community knocking heads together and doing things to improve their community.

Each to their own though, I'm just not comfortable in business and marketing environments so tend to stick with what I feel more comfortable with.

I think we both agree though that off-line networking can also provide big benefits for Online.
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Old 12-08-2017, 05:52 AM
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You must focus on local SEO activity and must create backlinks for it as much as you can.
Don't be shy! Tells us more!

Quote:
Originally Posted by sim64 View Post
I think we both agree though that off-line networking can also provide big benefits for Online.
Absolutely!
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Old 12-14-2017, 08:38 AM
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Depending on the keywords you are competing for, I have generally noticed that the best results happen due to on page content. If your page reads well, keeps people on it and has all the right keywords in the right places then it can be pretty easy to shoot up the rankings (depending on your compeition).
 
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Old 12-14-2017, 12:16 PM
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Depending on the keywords you are competing for, I have generally noticed that the best results happen due to on page content. If your page reads well, keeps people on it and has all the right keywords in the right places then it can be pretty easy to shoot up the rankings (depending on your compeition).
Content is King!

There are so many powerful ranking factors from having excellent, relevant, and optimized content. Bounce-rate, More visitors, More keyword rankings, etc.
 
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Old 12-14-2017, 10:27 PM
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Try directory submission and place your targeted keyword as anchor text and title.
 
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Old 12-15-2017, 03:07 AM
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target long tail local keywords and write long specific article on them….follow on page and off page SEO..consistently update your blog with quality content…you will see an increase in ranking of your keyword
 
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Old 12-15-2017, 08:12 AM
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Try directory submission and place your targeted keyword as anchor text and title.
With Google devaluing directories as a method closely related spam links, why would you suggest this as link-building tactic?
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Old 02-04-2018, 07:17 AM
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Originally Posted by infosteve View Post
Use your targeting location in your meta tags.
Do business listing in your local business listing sites.
Target long tail keywords with your location.
Encourage users to write reviews on forums & communities relevant to your niche.
absolutely. Good advice.

Where I have fallen short, and want to research and improve upon in 2018, is to start targeting long tail keywords for my wordpress-based website.....as well as using social media (I have created twitter and facebook accounts recently).

BTW Moz and SEMRush are out of my budget.....does anyone know a free application or website that can give long tail keyword suggestions for a website/blog? Maybe google offers this for free? I haven't looked at their keyword thingie in ages.

Last edited by multitrackers; 02-04-2018 at 07:21 AM.
 
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