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  #1  
Old 12-09-2017, 11:11 AM
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Advanced SEO Strategies for 2018

Michael Martinez, of SEO Theory's insight into what strategies to work on for 2018:
Quote:
Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. Content should come first. Links and measurement should come together. People who are impatient or who lack faith in the quality of their content will build links rather than wait for them. Literally, nothing has changed about basic SEO in more than 20 years. SEO practitioners differentiate their work on the basis of their strategies, methods, and resources. Over the past 2-3 years we have seen a gradual rift developing between three primary groups of search engine optimization “schools of thought”:

1.Large Corporate SEO has shifted toward big data tools and predictive analysis

2.Limited Budget SEO has shifted toward larger, more complicated content & third-party analysis

3.Dark SEO has retooled automated content & linking, adopting more third-party services

Nearly everyone has had to adapt to the growth of the mobile market, but the short-sightedness of many startups has created a gap in desktop coverage. Even though Google is promising to index mobile-friendly pages first they cannot abandon the desktop Web. And it may be years before the “two Webs” are reunited again by better user interfaces. The need for a “mobile Web” and a “mobile Web index” is only created by the fact that smart phones have such terrible user interfaces. New technologies are beginning to appear which may finally help us move past this mobile-vs-desktop gridlock.
Advanced SEO Strategies for 2018
(highlighting by yours truly)

After reading his insights on what will be important for 2018 what are your comments on his predictions?
 
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Old 12-09-2017, 01:09 PM
jcr266 jcr266 is offline
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mobile-vs-desktop is so true. I use desktop more than mobile because you can not do everything on mobile or it is not as easy to do.

Cyber monday shows one thing desktop is used alot to shop. Why else are sales so good when everyone goes back to work on monday.
 
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Old 12-09-2017, 02:22 PM
lcooper lcooper is offline
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I would agree that the basics are always a key to any SEO focus, however if you have checked those boxes there are definitely some cutting edge SEO topics to focus on in 2018 here are a couple:

1. AMP - Mobile isn't going anywhere and in many cases enterprise websites are seeing well over 50% of their traffic coming in on mobile over desktop. Advanced Mobile Pages were launched by Google a few years ago to strip down code heavy pages to a fast mobile experience. When the launched they were primarily for editorial content, but now can be used for many different page types. Serving mobile content fast using AMP can be a game changer and is a focus for many enterprise sites.

2. Crawl Budget - This is a topic thrown around quite a bit, but if you have a big site and haven't thought through this technical SEO strategy, I highly recommend you take the time. Using Screaming Frog, Screaming Frog Log Analyzer, Splunk, or Botify you can identify the pages Google is crawling out of your whole page set. If there is a significant amount of pages that Google isn't crawling then you have some optimization to do. I have heard of sites seeing a 30% to 40% lift in traffic just by optimizing their crawl budget.
 
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Old 12-13-2017, 02:18 AM
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Quote:
Originally Posted by HTMLBasicTutor View Post
Michael Martinez, of SEO Theory's insight into what strategies to work on for 2018:

Advanced SEO Strategies for 2018
(highlighting by yours truly)

After reading his insights on what will be important for 2018 what are your comments on his predictions?
I read your given Article and Really its helpful, We need to make this thread helpful , How can we will be become a Successful SEO Marketer in 2018.

Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. Content should come first. Links and measurement should come together. - Ok, I will keep in mind these things…

Expect More Interface Development & Experimentation in 2018 Ok..
There Will Be an SEO Content Explosion in 2018
a) Content will drive the early growth of the emerging markets.
- Ok – Content is Important.

And there will be more spammy content in 2018. Web spam continues to work. Ok – We need to Concentrate on this.

These SEO False Claims Will Gain Strength in 2018 :-

There will always be popular SEO bloggers who glibly spread complete nonsense as “expert” advice. Here are a few examples of wrong-headed SEO nonsense that I see going into 2018 with more momentum.

SEO False Claim #1: Google RankBrain Tracks User Interactions - Ok
SEO False Claim #2: You Need to Speed Up Your Web Pages for Mobile- Ok
SEO False Claim #3: Link Building for SEO Is Dead -


I Notices in some blogs and forums they told Link Building is Dead, But I assume in this platform Link Building is working now going days and we can do Link building for our website also we need to find out what is the good platform for us where we can get Quality and natural Backlinks.
 
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Old 12-13-2017, 11:07 PM
Azhars Azhars is offline
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(1) "There will always be popular SEO bloggers who glibly spread complete nonsense as “expert” advice."

For example - "link Building is DeaD" etc.)


I am not super Expert in SEO and I am collecting knowledge from some blogs, forums etc So I am thinking that many bloggers are not giving correct advice then

1) How can we know who are giving right advice..?
2) how can we know This blog information is right or not.?
3) I notices many bloggers are telling to do Social bookmarking, forums etc and manys are not then How can we know what is the right advice.?
 
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  #6  
Old 12-14-2017, 08:22 AM
LMD LMD is offline
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Quote:
Originally Posted by Azhars View Post
I am not super Expert in SEO and I am collecting knowledge from some blogs, forums etc So I am thinking that many bloggers are not giving correct advice then
There are very few "experts" in this field around today. Most may be competent, and some very good at it, but I hate the term "expert". So much is in the expectation to "walk on water", in the true sense of the expression, which isn't possible.

In fact, those that I kind of revered as "at the top of their game" have made bad mistakes and somewhat ruined their credibility, and their ability to attract new business. Unless, that is, they've rebranded and come out under a new persona.

Quote:
Originally Posted by Azhars View Post

1) How can we know who are giving right advice..?
You have to keep your ear to the ground. Listen to all sides - both the so called "experts" and those that are megaphone buffoons.

But, also look towards the "specialists" who employ logical plans of action, real and understandable statistics and assumptions, along with real success data (not faked - ya, hard to tell, but you can get good at knowing which is which). All the while keeping up with those at the SE's that propagate some info now and then.

It's like making a good cake for desert. There's a lot that goes into making that cake, and not one ingredient can do it alone.
 
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Old 12-14-2017, 01:15 PM
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Quote:
Originally Posted by Azhars View Post

I am not super Expert in SEO and I am collecting knowledge from some blogs, forums etc So I am thinking that many bloggers are not giving correct advice then

1) How can we know who are giving right advice..?
2) how can we know This blog information is right or not.?
3) I notices many bloggers are telling to do Social bookmarking, forums etc and manys are not then How can we know what is the right advice.?
If you are confused about who to trust, then a good place to start is Google Webmaster Blog. Use what you learn there as a benchmark.

Also read through established blogs like MOZ, Ahrefs, Backlinko, Quick Sprout and such.

As you get more knowledgeable, you will be able to better identify which blogs speak the truth, and which ones are full of crap.

And if you find a blog that tells you to do social bookmarking and forums to get links, definitely skip it
 
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Old 12-14-2017, 06:38 PM
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I think Google is fading in 2018 ... people like video information more and more than text. Finding stuff is often a better experience through specialized applications such as yelp or foursquare.

What demographic is still heavily using google to find information in a particular niche? ... There are already niche's who's search volume have all but disappeared.

I don't see Google fading into obscurity this year, but I do believe their downfall is visibly near...
 
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  #9  
Old 12-14-2017, 07:08 PM
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Quote:
Originally Posted by addaminsane View Post
... people like video information more and more than text.
Not all of us like videos. It is much faster for me to read and retain text than sit through a video.
Quote:
Originally Posted by addaminsane View Post
Finding stuff is often a better experience through specialized applications such as yelp or foursquare.
Perhaps if you are looking for a service or a business. Not a lot of the listings I have found have been claimed and filled in with complete contact information or information about the firm.
Quote:
Originally Posted by addaminsane View Post
What demographic is still heavily using google to find information in a particular niche? ...
I think you are being very narrow minded. There are lots of people including older folks that Google for information they want/need even if it is just for the experience to learn.
 
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  #10  
Old 12-14-2017, 10:18 PM
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You make alot of good points ... perhaps its fading slower than I've been thinking ...
 
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Old 12-16-2017, 05:21 AM
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Quote:
Originally Posted by clean99 View Post
If you are confused about who to trust, then a good place to start is Google Webmaster Blog. Use what you learn there as a benchmark.

Also read through established blogs like MOZ, Ahrefs, Backlinko, Quick Sprout and such.

As you get more knowledgeable, you will be able to better identify which blogs speak the truth, and which ones are full of crap.

And if you find a blog that tells you to do social bookmarking and forums to get links, definitely skip it
1) Yes, Google webmaster blog is the best place where we can get good solutions.

2) but I would like to ask you one thing, can we trust on MOZ, Ahrefs, Backlinko, Quick Sprout ....?

Actually, I had discussed before any topic then one the expert told me - (After 20+ years online in business I also know those 60 countries I have blocked don't spend money either. Sure they are more than willing to waste money on useless things like MOZ and the many many other useless tools out there, but they will never spend money on something real and helpful.)

So, I am asking you Can we trust on Moz etc.
 
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Old 12-16-2017, 05:28 AM
LMD LMD is offline
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So, I am asking you Can we trust on Moz etc.
I think Moz just about went thru the roof when they found out Google was decommissioning the PRTB. More like "kiddies in a candy shop", I'd say.

Can you trust Moz? Trust them for what?

IMO, I don't trust G. I take everything they throw out with a grain of salt. So, I'd have to say for certain, I wouldn't trust Moz either.
 
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Old 12-16-2017, 06:49 AM
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I think Moz just about went thru the roof when they found out Google was decommissioning the PRTB. More like "kiddies in a candy shop", I'd say.

Can you trust Moz? Trust them for what?

IMO, I don't trust G. I take everything they throw out with a grain of salt. So, I'd have to say for certain, I wouldn't trust Moz either.

Okay, you can't trust on Moz because your are following Quality and on going reputation method.

I would like to ask you and another experts ..I & we are also wants to follow you then we are getting good information on this platform but moz platform is not good then please suggest us another platform where we can trust or can follow it according to on going method.
 
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Old 12-16-2017, 07:36 AM
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Okay, you can't trust on Moz because your are following Quality and on going reputation method.

I would like to ask you and another experts ..I & we are also wants to follow you then we are getting good information on this platform but moz platform is not good then please suggest us another platform where we can trust or can follow it according to on going method.
I'm certainly not an expert. Not even a specialist. I am, however, a realest and don't believe everything I hear or read. But I do read and research and ultimately, make up my own mind in what to do. Yes, I keep my ear to the ground (as they say). I use logic and some basic thought processes to determine what I want, or should do.

That said, I only do this for general knowledge, as I don't need Google or any other search engine for business. Never have really, and never will. There are too many variables, too many ins and outs along with very cheap, poor services in the industry. So, I don't want to even compete with the low-budget crowd.

I could use an optimizing tool, or an automated "this" or a data mining "that" kind of tool, but I get all my business from warm referrals and repeat business.

You have to come to your own conclusions in terms of what is good for you and your site, and do what you must.

2 cents
 
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Old 12-16-2017, 07:55 AM
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Originally Posted by LMD View Post
I'm certainly not an expert. Not even a specialist. I am, however, a realest and don't believe everything I hear or read. But I do read and research and ultimately, make up my own mind in what to do. Yes, I keep my ear to the ground (as they say). I use logic and some basic thought processes to determine what I want, or should do.

That said, I only do this for general knowledge, as I don't need Google or any other search engine for business. Never have really, and never will. There are too many variables, too many ins and outs along with very cheap, poor services in the industry. So, I don't want to even compete with the low-budget crowd.

I could use an optimizing tool, or an automated "this" or a data mining "that" kind of tool, but I get all my business from warm referrals and repeat business.

You have to come to your own conclusions in terms of what is good for you and your site, and do what you must.

2 cents
Okay!!!! I will....
 
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Old 12-16-2017, 11:59 AM
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So, I am asking you Can we trust on Moz etc.
I wouldn't blindly trust anyone, not even Google Blog. I think those websites I mentioned are good places to learn the fundamentals. This will help you to analyze other information you read from those and other blogs.

As you learn more and put that information into action you will start to see for yourself what works and what doesn't work.

It all comes down to keep learning and keep putting your knowledge into action.
 
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Old 12-17-2017, 12:55 AM
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I wouldn't blindly trust anyone, not even Google Blog. I think those websites I mentioned are good places to learn the fundamentals. This will help you to analyze other information you read from those and other blogs.

As you learn more and put that information into action you will start to see for yourself what works and what doesn't work.

It all comes down to keep learning and keep putting your knowledge into action.
I love Google and I can trust them....


Really, I notice many people are there in many platform and they have their own method for doing their work,,,,

and I think, we also focus on own method but we need to think what is the best for our website..
 
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