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Old 01-12-2018, 11:28 PM
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AdWords' Keyword Volume Numbers Are Wildly Unreliable

For those who use Adword volume numbers (or have heard that Adword volume numbers should be used for keyword research) here is an article by Rand Fishkin why those numbers are not really very accurate:
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Many of us rely on the search volume numbers Google AdWords provides, but those numbers ought to be consumed with a hearty helping of skepticism. Broad and unusable volume ranges, misalignment with other Google tools, and conflating similar yet intrinsically distinct keywords these are just a few of the serious issues that make relying on AdWords search volume data alone so dangerous. In this edition of Whiteboard Friday, we discuss those issues in depth and offer a few alternatives for more accurate volume data...
Continued: Why Google AdWords' Keyword Volume Numbers Are Wildly Unreliable - Whiteboard Friday
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