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Links at text-link-ads are priced by Alexa ranking, and so you can purchase good links at very nominal rates if you are buying links from websites that are not in the SEO/Webmasters category.
A good thing about text-link-ads is that they do not publish the URL of the advertiser's website. So it is difficult for search engines like Google to trace which sites are selling links there; thus the chances of getting the links recognized by the search engines are high. However, this feature makes it difficult for the buyer to find the URL of the website too. The image snapshot and the description may help you to find the website in about 50% of the cases. The link ranking mentioned for the advertisers' websites is same as Google PageRank.
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