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Some of us believe the search engines credit you for one link only - If this is the case, you would normally want them to credit you for the homepage link, which should have the most power.
There are 2 things I do with sitewides...
1. Use a live link on the homepage and nofollow the rest of the links. This ensures you get full juice from the homepage, and still keep traffic from other pages without looking like a sitewide to search engines.
2. I place a different link on every page and squeeze maximum value out of that anchor text.
Instead of a sitewide "Web Development by..." I'll mix it up a bit eg...
"website by..." (links to my homepage)
"web development by..." (links to my web development page)
"web hosting by..." (get sneaky and use that aff link to your web host)
"CMS website by..." (links to my CMS page)
"online marketing by..." (links to my blog on online marketing)
I wrote a script to make the links semi-random - the sitewide link will be randomly picked from a pool, but it won't change once it's placed (links that constantly change don't look natural).
I seem to do ok for the phrases I use in these mixed up sitewides, but this could be for other reasons - I can't prove they are having any effect one way or the other. It's quite possible a sitewide is worth the same as a single link, but it may well be that having varied sitewides as described in option 2 is beneficial.
Happy to share the script if you PM me.
Edit: I'm no authority on this, these suggestions are how I do sitewides, so feel free to do the same or not. If I was google, I would not count a sitewide link from a 1000 page site as being worth 1 link from 1000 sites, so it seems logical they are not super valuable for link juice.
Last edited by Sadu : 02-13-2007 at 08:59 PM.
Reason: Adding a disclaimer :)
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