Quote

[Jesse Vlasveld]

Getting sound out of a Piano is easy - you just press down on the keys. However, enticing a musical performance out of a collection of peices of timber, strings of wire, and bits of black and white plastic, ie., Playing Music on the Piano, is an Art that requires talent and practice.

The basics of SEO are easy; Titles, Tags, Architecture, Navigation, Links, and so on. Knowing how to apply the basics to produce the required results is where the Art comes in. And moving beyond the Basics, well, that is in itself yet another story.

Much like the company who had a faulty machine that no-one could fix. Until the company brought in "The Expert", who, after looking and listening to the machine for hours upon hours, tapped it lightly with a hammer, packed up and left having fixed it.

His Bill was for $5,000 - $1 for tapping the machine with his hammer, $4,999 for knowing where to tap.

From Moz at http://www.threadwatch.org/node/11507

[kristeejo]

As most women would agree, knowing where to tap is more important than the size of the hammer.

[Jesse Vlasveld]

You could look at it that way too yea.

Any other additions ?