Most overlooked linking tips

[John Scott]

At times, yes.

[Avinash]

Originally Posted by John Scott

1. PageRank zero pages can pass link juice and impact rankings.

2. High PageRank pages do not necessarily pass link juice. Many link to bad neighborhoods and have lost link juice passing ability.

7. Non keyword anchor text links help.

Interesting! Thanks!

[oseymour]

great tips...I'll repost them and include a link to v7n too.

[kagemusha]

Originally Posted by John Scott

The ones that are site-wide footer links?

Some value, but not the best.


I would tend to agree but it depends on the link profile of the linked-to site. If it has a very strong and organic link profile it can probably afford to have some keyword links.

Thanks John!

One more question.. if you use a non-keyword link and get tons of footer links from a large variety of blogs... Will this affect the SERP rankings for your keywords?

[John Scott]

Will this affect the SERP rankings for your keywords?

Non keyword links still build authority for your domain, strengthening the domain and increasing visibility in the SERPs.

http://www.v7n.com/forums/seo-forum/...but-where.html

http://www.internet-marketing-blog.c...link-building/

[David E]

All true, excellent post John!

[factoring]

Would it be a good idea for a finance site that is pr of 2 to link to a pr6 .edu site that is not on the topic?

[John Scott]

Originally Posted by factoring

Would it be a good idea for a finance site that is pr of 2 to link to a pr6 .edu site that is not on the topic?

Can't see how it would be a good idea.

[referencement]

- 1- if this web page is from a web site with high page rank,
and this web page is indexed by google
-2- if there are many oubounds links
-6-7- timing is important, it is better to use your keyword as an anchor text and when your web site rank well with this keyword, you will use some others keywords to target more general topic related to your niche market.
- tip 3 = have you an example about atl text of images linked to other?

[tdd1984]

Originally Posted by John Scott

1. PageRank zero pages can pass link juice and impact rankings.

2. High PageRank pages do not necessarily pass link juice. Many link to bad neighborhoods and have lost link juice passing ability.

3. ALT text of images linked to other can be very powerful.

4. Link placement matters - footer links often do not help.

5. Link stability matters. Links in rotation do not have the same properties as static links.

6. For Google, exact match anchor texts help. That is to say, if you want to rank for "web hosting" then get links with "web hosting" in the anchor text and not variations thereof.

7. Non keyword anchor text links help.

very good john, don't give so many trade secrets out

[Ian C]

Originally Posted by John Scott

4. Link placement matters - footer links often do not help.

I've got the feeling that the best place for links is actually embedded in the page content, ideally with related keywords preceeding and following the link.

Nice links if you can get 'em!

Ian C

[jess12]

Originally Posted by John Scott

1. PageRank zero pages can pass link juice and impact rankings.

2. High PageRank pages do not necessarily pass link juice. Many link to bad neighborhoods and have lost link juice passing ability.

3. ALT text of images linked to other can be very powerful.

4. Link placement matters - footer links often do not help.

5. Link stability matters. Links in rotation do not have the same properties as static links.

6. For Google, exact match anchor texts help. That is to say, if you want to rank for "web hosting" then get links with "web hosting" in the anchor text and not variations thereof.

7. Non keyword anchor text links help.

nice tips, John. Thank you.

[Comenius]

I'm still fairly new to the whole concept of SEO, even though I've been making web sites since the mid 90's.

I appreciate your putting these tips in such a concise post. It really helps to the new folks like me come up to speed on the basic concepts quickly.

Now I just need to execute!

[Ian C]

Originally Posted by Comenius

I'm still fairly new to the whole concept of SEO, even though I've been making web sites since the mid 90's.

I appreciate your putting these tips in such a concise post. It really helps to the new folks like me come up to speed on the basic concepts quickly.

Now I just need to execute!

Unless you are targeting a very competitive category SEO isn't really that tough... have fun and keep hammering away at it and it will all come together for you.

All the best...

Ian C

[kevingibbons]

Great post John, not entirely sure about this one though:

Originally Posted by John Scott

6. For Google, exact match anchor texts help. That is to say, if you want to rank for "web hosting" then get links with "web hosting" in the anchor text and not variations thereof.

I think it's important to have a large number of links using "web hosting" as the anchor text, but imo different variations of this can help to make the links look more natural and possibly help to improve rankings further.

[charlesgan]

have to says thats the facts of seo. and link building.

another more important point is, getting a high pr links is hundred times better than pr0 link.

[Chatmaster]

A very good post John. I also enjoyed reading your related blog post aswell. Just a question from my side. I do not know if you are familiar with a presentation by Greenlight (UK) at the SES conference in London 2004, but they presented a very interesting view where they stated that backlink strength are measured by the following factors.

• Onpage Element
• Relevance of anchor
• Onpage theme relevance
• Integrity
• 3rd party context
• 3rd party authority
• Parental context
• Expertise

What is your opinion about this and do you think these points are still valid?

[John Scott]

I believe all those and more are taken into consideration. Google has an extremely advanced link evaluation algo.

[mastermemei]

Originally Posted by John Scott

1. PageRank zero pages can pass link juice and impact rankings.

Often times I submit my site to free PR0 directories with the idea that in the near future it will also gain a better rank

[snuzulooz]

You raise a great point about PR 0 sites. I think of all the links placed on my sites when they were lowly 0s that are still there a few shorts months later on what are now PR 4s. These people definitely made a good investment