Most overlooked linking tips

John Scott · 03-29-2007, 06:19 AM

1. PageRank zero pages can pass link juice and impact rankings.

2. High PageRank pages do not necessarily pass link juice. Many link to bad neighborhoods and have lost link juice passing ability.

3. ALT text of images linked to other can be very powerful.

4. Link placement matters - footer links often do not help.

5. Link stability matters. Links in rotation do not have the same properties as static links.

6. For Google, exact match anchor texts help. That is to say, if you want to rank for "web hosting" then get links with "web hosting" in the anchor text and not variations thereof.

7. Non keyword anchor text links help.

theseokit · 03-29-2007, 06:59 AM

Quote:

Originally Posted by John Scott

1. PageRank zero pages can pass link juice and impact rankings.

2. High PageRank pages do not necessarily pass link juice. Many link to bad neighborhoods and have lost link juice passing ability.

3. ALT text of images linked to other can be very powerful.

4. Link placement matters - footer links often do not help.

5. Link stability matters. Links in rotation do not have the same properties as static links.

6. For Google, exact match anchor texts help. That is to say, if you want to rank for "web hosting" then get links with "web hosting" in the anchor text and not variations thereof.

7. Non keyword anchor text links help.

I must agree, as a SEO specialist a lot of things are over looked in the SEO linking dept. Your very first tip I am very in agreement with. I have several PR0 sites which create me 20 - 30 nice back links and jump that site with 20-30 back links from PR0 to Pr4 in just a couple of months when the next update is. It truly is a joy!

PS, I never thought about it, but could I add these tips of yours to my free SEO site for all? at www.sseppd.org I will put your name and link on the tip!

John Scott · 03-29-2007, 07:26 AM

Quote:

Originally Posted by theseokit

PS, I never thought about it, but could I add these tips of yours to my free SEO site for all? at www.sseppd.org I will put your name and link on the tip!

Certainly.

theseokit · 03-29-2007, 07:27 AM

Thank you!
What link would you like me to use?

theseokit · 03-29-2007, 07:32 AM

Posted at http://www.sseppd.org/archives/35

Enjoy!

tresmom · 03-29-2007, 07:37 AM

That is cool. I always thought that page rank 0's could count. I stopped looking at page rank and just look at whether it is a quality site or a spammy looking site. I am still not very good at SEO, but I try.

theseokit · 03-29-2007, 07:41 AM

Tresmom, SEO just takes time, its not overly hard or complex, you just need to know what to do then do it!

John Scott · 03-29-2007, 07:46 AM

Quote:

Originally Posted by theseokit

Posted at http://www.sseppd.org/archives/35

Enjoy!

Would prefer you link to v7n.

Thanks

tresmom · 03-29-2007, 07:50 AM

Quote:

Originally Posted by tresmom

That is cool. I always thought that page rank 0's could count. I stopped looking at page rank and just look at whether it is a quality site or a spammy looking site. I am still not very good at SEO, but I try.

Thanks, I am making myself join in on the forums. I sometimes find them intimidating as being a mom is more my thing, but I still having so much to learn. I think I got the basics down, but still working on lots of fine tuning. There's so much info to take in and then half the sites I read contradict each other.

theseokit · 03-29-2007, 07:57 AM

Quote:

Originally Posted by John Scott

Would prefer you link to v7n.

Thanks

No Problem, changed!

nhebb · 03-29-2007, 02:20 PM

Quote:

Originally Posted by John Scott

4. Link placement matters - footer links often do not help.

It probably goes without saying, but I think they do if you have enough volume. I've seen web design companies that rank well with 99% of their backlinks being the "designed by" links in the footer.

The smart ones use links like "<a>web design</a> by company name" and the not so smart ones do "designed by <a>company name</a>".

mpp · 03-29-2007, 03:49 PM

thanks a lot for this list John
i will try out a couple of these hints

52ltd · 03-29-2007, 04:43 PM

Thanks for the advice JS.... good suggestions & Nice of you to share the knowledge.

cientificoloco · 03-30-2007, 11:41 AM

Thanks for the list. One question regarding #3: do you mean that alt text acts as the anchor in a text link? cool

John Scott · 03-30-2007, 08:11 PM

Quote:

Originally Posted by cientificoloco

Thanks for the list. One question regarding #3: do you mean that alt text acts as the anchor in a text link? cool

Yes.

currenz · 03-31-2007, 11:15 AM

Quote:

Originally Posted by John Scott

7. Non keyword anchor text links help.

What is Non keyword anchor text link? Could you please give example. Thank you.

John Scott · 03-31-2007, 08:07 PM

Quote:

Originally Posted by currenz

What is Non keyword anchor text link? Could you please give example. Thank you.

Webmaster Forum <- Keyword anchor text

V7 Network <- Non keyword anchor

kagemusha · 03-31-2007, 09:23 PM

Quote:

Originally Posted by John Scott

1. PageRank zero pages can pass link juice and impact rankings.

2. High PageRank pages do not necessarily pass link juice. Many link to bad neighborhoods and have lost link juice passing ability.

3. ALT text of images linked to other can be very powerful.

4. Link placement matters - footer links often do not help.

5. Link stability matters. Links in rotation do not have the same properties as static links.

6. For Google, exact match anchor texts help. That is to say, if you want to rank for "web hosting" then get links with "web hosting" in the anchor text and not variations thereof.

7. Non keyword anchor text links help.

Great tips John .. I have a question. What do you think of sponsored/buying footer links that are placed in Wordpress themes? Do they have any SEO/PR value? I'm asking because I've seen several websites that rank very well and have really high PRs simply through buying links in Wordpress themes.

More specifically on sponsored Wordpress links...should the anchor text for the footer links include keywords or should they be non keyword?

I'm thinking that they should be non-keyword because they are sitewide and can often include many, many pages.

What do you think?

John Scott · 03-31-2007, 09:25 PM

Quote:

What do you think of sponsored/buying links that are placed in Wordpress themes? Do they have any value?

The ones that are site-wide footer links?

Some value, but not the best.

Quote:

I'm thinking that they should be non-keyword because they are sitewide and can often include many, many pages.

I would tend to agree but it depends on the link profile of the linked-to site. If it has a very strong and organic link profile it can probably afford to have some keyword links.

ninjashoes · 04-01-2007, 01:43 AM

DO you submit to PR0 directories John?