You have the right idea... however how are you choosing your keywords? Any KEI research go into that? And why in the world would you use stop words in your title?
Carry your idea over a bit more... Title / desc / keywords / h1 / h3 / alts / and content along w/ your interior link scheme and you should do well if you have enough back links w/ proper anchor text
Just ranking for any term willy nilly is not a good idea... you need to find out what it's going to do for you if you can get the #1 spot in the SE's and then build from there
NeO