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How do you base or choose a rate for the monthly charge?
Creating a pricing system thats fair to the client and worth it for the seo person doing the work has taken a careful amount of consideration. I still don't have it figured out exactly. At this point it slides per client based on what we feel is fair, and that they can handle with what their budget is. You can't charge everybody just $100 or $1000.00 a month. It makes for an interesting trade...
What if they rank #1 for their target term but it doesn't convert into $$$ cash for them... real estate for example... you can rank #1 for certain keywords but if you're in an over saturated market you're lucky to sell a couple homes a year. You're even luckier if you got the lead from an organic listing instead of paying for it with ppc.
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