I have seen this code
Code:
<ul id="utilitynav">
<li><a href="/sitemap.html" title="Site Map">Site Map</a> |</li>
<li><a href="/contact" title="Contact">Contact</a> |</li>
<li><a href="/login.html" title="Login">Login</a></li>
</ul>
the <ul>, <li> are customized by CSS, so when viewing in browser, it shows
Site Map | Contact | Login
why the <ul>, <li> are used there meanwhile we can do this, for the same viewing
Code:
<a href="/sitemap.html" title="Site Map">Site Map</a> |
<a href="/contact" title="Contact">Contact</a> |
<a href="/login.html" title="Login">Login</a>
When inserting more code, the code to text ratio will be higher, but it should be as low as possible, is that correct? So, what's the point of <ul>, <li> code here? Cause this sample code I got from a recommended SEO company I read somewhere, I am wondering if it have some good points, that I dont know!