Advice on including site name in all title tags

[Comenius]

I know it's important to have a unique title tag for each page within your site.

My question is about my site name. Should I include it in the title tag of all pages? It has my two primary keywords in it.

If I do include my site name in every title tag, I assume it should be at the end, right?

In short, which title tag format is best for SEO?

1. Page Name
2. Page Name | Site Name
3. Site Name | Page Name
4. Something else

Would appreciate some feedback/advice!

[Johan007]

Why do you need the site name? It simply is not required for usability, seo or SERPS because you always know where you are or are going to. So option 1.

[peter_d]

In short, which title tag format is best for SEO?

Remember that the search engine will use your title tag for the link. The title tag, therefore, should be a phrase that stands out, and entices the searcher to click.

It's often a good idea to use their search keyword term in the title tag.

The order doesn't matter a great deal as too many other factors come into play.

Why do you need the site name

It can be useful if your brand is recognizable.

[Janna122003]

It's ok to put your site name at the end of your title so that visitors will remember your site name.

[Johan007]

Originally Posted by peter_d

It can be useful if your brand is recognizable.

I suppose but you still get to see the domain name that I consider more trustworthy. I also understand that other users will not think like me and is one of those things that could do with some user testing.

[Ar3d]

^ i agree, but not only in the end it could also in start and middle or what ever place you want to put you site name in title page. As long as it's in proper and well readable by your visitors. cheers

[SeLFiE_12]

you can include it on your title as you've said two of your primary keyword was on your site name so better to include it...

[zokiii]

I am using currently number 2. option

2. Page Name | Site Name


For SEO purposes number one is the best.

[janegrath]

hello,
as per your post, your title tag contains two important k/w.
So better include it in the title tag.

You are using the right optio,
Page name | site name

Jane
<link removed>

[factoring]

Keyword | keyword | keyword

It doesn't make sense to me to use anything but keywords in your title tags. This is what the consumer was searching for, show them right away.

[Camber07]

I agree with Peter.

[theseokit]

IMO, you do not have to include the company name anymore. I dont and I rank high all over the place, I put it in my description tag instead

[Comenius]

Thanks everyone for the very helpful feedback.

I've gone with option #2, Page Name | Site Name.

I think (hope!) it will help in the SERPS.

[nks]

I would go for option 2 - simply for both SERP and SEO purpose.

[look4edmund]

If you ask me.

No site name. Just the keywords.



Regards,
Edmund Ng

[peter_d]

I suppose but you still get to see the domain name that I consider more trustworthy. I also understand that other users will not think like me and is one of those things that could do with some user testing.

Yes, testing will reveal much. I'm a great believer in a/b testing, and watching the results.

After which, theory often goes out the window

Adwords testing reveals that having the keyword in the title leads to higher click throughs, however that doesn't work if all ads display the keyword in the title. This is because all ads now look the same.

Same thing happens with serps.

The click will go to the title that stands out. It will stand out because it provides value the others do not. If your domain/company name has buyer recognition, then that is value. Use it.

In a crowded SERP, throw away the SEO manual, and use any other term (in addition to the search term) in your title. Use any term that will help differentiate you from the rest.

A ranking is of no value if no one clicks on it.

[coolguy27]

Yes, adding site name in title tags is good 'coz it describe the site itself through title tags...

[janegrath]

I would like to suggest,
add site name in title tag (at the end page name | site name ) if and only if it contains important keywords.
Google gives enough importance to title tag.
Include site name in title tag because it will obviously increase your keyword density.

Smily
*snip*

[harsha22]

I use both option 2 & 3. For the important pages option 2 & otherwise Option 3.

[EWSitesCom]

Can someone give an example?