I always enjoy reading Bobs stuff.
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Thinking you are forcing the search engine to do anything is a mistake. Thinking you are hiding anything from a search engine is a mistake. The only answer to top placement is recognizing what a search engine does, accepting that, assessing the potential rewards and risks and working within those confines. The only person who can manipulate a search engine, are the persons who have access to the admin panel and/or source code of that specific search engine. If you can’t get to the admin panel, you can have no effect whatsoever on what that search engine does. All you can do is construct data that you feel is most likely to fall within the parameters of the algorithm. That is NOT manipulating a search engine, that is learning how search engines work and then manipulating your page. No matter how vehemently some may disagree, that is a fact! No one can "help" a search engine find what they are looking for anymore than anyone can "make" a search engine do what they want. Search engines just do what they do. They are only a machine!
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How true....