What Is The Single Best Thing You Know About SEO?

[redeemer_spawn]

You must know how to put in action your learnings.,

[digitalseo]

Originally Posted by redeemer_spawn

You must know how to put in action your learnings.,

application is the right term...

[jbsjohn]

SEO is not everything. Social media is not everything. Email marketing is not everything. There are myriad aspects to internet marketing that we must employ, from well-structured paid search campaigns to solid link building to content strategies. When they all work in tandem, the result is a powerful, far-reaching campaign that puts more money in your client’s pockets.
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[desman]

It has been touched upon already in a few different posts but I would have to say the one piece of advice I would recommend to anyone is to learn to read the SERPS.

Look at what ranks for the terms you are interested in. Pick apart anything you can about how they got there. Things like:

Quantity of links

Quality of links

Anchor text

On page factors

When you read the SERPS you are looking directly at what actually works and then you have to try to reverse engineer it as best you can.

[broadcast-monitors]

That's because Google is explicitly telling you that on the topic you searched for, these are the best.

I disagree with "search rank"... based on what I've seen, a page can rank high but have little juice to pass on.

A do-follow forum profile for example will do this. The domain itself has high trust/authority/SOMETHING... this is why a forum profile with ZERO backlinks will rank higher than sites with backlinks. Yet the page itself probably has very few internal links, and is in a site with a huge # of webpages, so the page itself has very little juice to pass on.

[broadcast-monitors]

What might that mean?
Right now, it is better to put all of your websites onto a single domain (for Google) than to spread them out into a link network. Because Google heavily favours domain trust/authority/whatever it is.

Wikipedia pages with 0 backlinks do very well in SERPs.

[broadcast-monitors]

A good way to learn what makes a site rank well is to search for "******", "buy ******", etc. There is a mixture of white hat and black hat sites in those results.

You can also setup your own test domains to test your ideas.

SEO Tool for Firefox can also be helpful.

[broadcast-monitors]

The most important factors right now seem to be:

- Importance of the domain; My guess is that this is mostly based on the sheer PR of the domain.

- On-domain SEO. Pages with lots of internal links will rank high in the SERPs.
They will rank high for whatever anchor text is pointing to them, what's in the title, (possibly what's in the meta tags), and what's in H1.

- Quality links. These need to be high PR/importance links. Links from important domains but low PR do not help much.

- Anchor text of off-page links. This matters less now. The Googlebomb "miserable failure" isn't doing so well.

- The webpage isn't doing anything Google deems to be nefarious. Obvious cloaking (Google doesn't catch a lot of cloaking though), doorway pages, selling links, linking to bad neighborhoods.

- Quantity of links. A 1000 low-quality links from one domain will be far less helpful than 1 link from that domain's most important page.

Doesn't seem to matter much:
Topic of the domain. Wikipedia is about everything and not focused on a specific topic, yet ranks well for everything. It's hard to find a wikipedia page that is not in the top #10.

Don't know:
- Link Relevance. Are the linking sites of the same/similar topic; are they relevant to each other?
(Link farms will be very high relevance so this might be a reason not to value this.)


Notes: PR is delayed. The displayed PR may not be the current PR.

[Bobo99]

A good thing that helps with seo is keyword density. You shouldn't have too many or too little of the keyword on the page you want to be indexed. If there are too many keywords google might mark it as keyword spam

[markus]

OK, here is the absolute best thing you could ever hope to learn about SEO.

Sometimes it takes a little while to learn this, but I'll let you in on a secret.
It goes something like this. Don't tell people your best SEO secrets.

Why? Coz what worked one day quickly doesn't when the word is out.
Every technique ever worth talking about that is now know was, at one time, someone's secret.
And they told a few, who told a few, then someone blogged it, and the rest is history.

[seo-neon]

determined to go with the flow of SEO using hard work and perseverance...
To sum it up, you just got to like being in a competition where the WWW is your opponent and you need to be on top!...

[ericjover]

The most important thing is:



relevance... Make sure all your backlinks, anchor text, and backlinked sites have relevant text and content that is relevant to your site.

Relevance is everything.

[globaloutsourcing]

Patience and Hardwork.SEO vs the search engine without search engine there will be no SEO.We're competing on rank here and being on a top position of every keywords make us happy but it is not end on being on the top we also need to maintain it

[David Potts]

SEO is the game of keyword.

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[crimson_river]

Understanding the the long tail values and how to use it on an effective and sufficient ways..whether on posting or page linking..

[Viky]

Intelligent work brings visitors and thats real SEO

[WM-Scott]

Keywords and Linking is essential...ô¿ô

[woogley]

Originally Posted by tdd1984

domain authority rocks, you can rank high for competitive keywords with a pr3 if you have a domain with authority. My website has a great deal of autority

Domain with authority? which means you own a domain? Confusing for me

[seo analyst]

most important is anchor text for a keyword by which want to see ur website at Google

[jenny69]

Hi, Im new to this and Ive just made my first site. Its not high on the rankings. Any ideas for a beginner? [link removed]