Part Five - Link Building SEO
In the old days before Google, search engines based their rankings on the text found on the webpages and meta tags. An article on bobsledding by the inventor of bobsledding could easily be outranked by an article on bobsledding by a webmaster who had never even seen a bobsled, simply by repeating the keyword "bobsled" over and over. Search engines weren't pretty back then.
Then Google came along with its links based ranking algorithm, and links became the deciding factor in most SERPs. There are many places to get links, but how you get links does have an impact on how those links will impact your search engine rankings. Google has developed extremely advanced algorithms to evaluate links.
Part Five, Subsection A - Where To Get Links
First order of the day is to submit to quality web directories.
1. Yahoo! Web Directory
Alexa Rank: #1
Comments: Oldest web directory on the web and one of the few that Google recommends you submit your site to.
How to add: Find the most appropriate category and click on the Suggest a Site link in the upper right. Adult sites are $600 non-refundable, recurring annual fee; non-adult sites are $300 non-refundable, recurring annual fee.
2. V7N Web Directory
Alexa Rank: #441
Comments: A powerful directory, one with a near-perfect uniqueness score. One of the highest traffic web directories on the web.
How to add: Find the category that best suits your site and click on the plus sign in the top right. Cost is $49,95, one time fee by PayPal.
Alexa Rank: #313
Comments: An older, well established web directory. Google recommends submission to this web directory, but acceptance rates are low.
How to add: Find the most relevant category and click on the suggest URL link in the top right. Review time could be a year or more, but it is worth trying. No fee to submit.
Alexa Rank: #95,685
Comments: Umdum is a newer web directory, just a year or so old. It is owned by industry expert Loren Baker, a known and respected personality and operator of Search Engine Journal. Not exactly high traffic but the link juice is strong and the directory is not over-crowded.
How to add: Find the most relevant category and click on the Submit URL Here button in the upper right.
5. Aviva Directory
Alexa Rank: #8,279
Comments: AvivaDirectory is one of the highest promoted web directories on the Internet, and consequently a very high traffic directory.
How to add: Find the most relevant category and click on the Add Link button top left. Cost is $49.95 per year.
Alexa Rank: #128,000
Comments: RubberStamped is the web directory of Peter Da Vanzo, a veteran SEO industry commentator. Clean directory, not over-crowded.
How to add: Find the most relevant category and click on the Add URL link at the bottom of the page. Cost is $29.95.
One of the nicer things on the Internet is a free submission web directory. There are hundreds of these web directories, usually generating revenue by displaying Adsense ads. Go submit. Now. You can read the rest of this later.
One of the better quality links that may give you targeted traffic is a listing in a topical web directory. If you sell widgets, go over to widget-world.com and get listing.
Do a search on your favorite search engine. Note the top ten websites ranking for your search term. Report these sites to Google for spamming. Then offer these website owners a small annual fee to have your link appear on the index pages of their websites.
Exchange links with a few of the better quality sites which deal with the same topics as your website.
New product line? Company going public? Acquired another company? Any newsworthy event you may have, do a press release and submit it through PRweb.com.
Link Conducive Content
Create useful informational pages which attract links. Offer a free tool, or advice. Forums often attract free links.
Free Stuff in Exchange for Links
Ever wonder how phpBB.com
got a PageRank of ten? They gave away a script for free, with a link back to phpBB on every page. We gave away free hosting and saw some sweet PR
Paid Stuff in Exchange for Links
The vast majority of vBulletin’s backlinks
come from paying customers using their software. Ask your customers, politely, for a link.
It doesn’t have to be web related, either. Even if you sell lumber, you can ask your contractor/customers to link back to your website from theirs.
Write articles. Include a link in your byline. Offer articles to related websites. Voila. Linkage.
One great way to get links and make people happy is to give other webmasters testimonials. Do you like your web host? Neither do I, but it doesn’t stop me from offering a testimonial to my web host which includes a link back to my website.
Supporting Good Causes
A few of the better links we’ve acquired for v7n were acquired by donating to good causes, such as MozDev and Evolt.org
Blogs & Forums
Contribute intelligently to blog or forum discussions. Include a link to your website in your signature.
Interview people who have friends. Their friends will link to the interview you place on your website. Or, if people like you, give interviews and make sure the interviewer includes a link to your website on the interview page.
Do you belong to the AMA, the MRI or the BBQ? Most professional organizations have websites. They may already include your name and address - ask them to include a link to your website.
Free Hosted Doorway Pages
Create a two or three page doorway site on Geocities. Include your keywords in the page titles. Include several links to your real website with your keywords in the anchor text. Provide doorway pages with limited number of links from dubious sources.
Selling widgets? Have a Best Widget Resource Site Award. Give the award to every widget resource site on the Internet. Get them all to link to you. Schweeet!
Have a contest. Create publicity. Get links. Even better if you can tick off a pompous windbag. More publicity.
Seventeenth-century English author John Donne said, “No man is an island”. I really have no idea how that ties into this discussion, but I am sure you know people. Friends, family, people who think you are friends - these folks may have websites, and you may be able to force them into linking to your website. Who knows; it’s worth a try.
Organic Links – Link Worthy Content
Organic means natural
. In SEO, an organic link is a free link. In this article, organic is used in reference to links which are not paid for.
Each website is different, one effective strategy is to create link-worthy content such as an original and legitimately insightful article, and then promote that article via Pay Per Click services such as Adwords. If the article is genuinely useful, the chances are that you will reap a wealth of links after just a few weeks of pay per click promotion.