Types of SEO???

[coolguy27]

I have just encountered a site that tells about the six types of SEO...


* The White Hat, symbolizing facts and hard data. For example, we state that our conversion rate is low. We state that the number of users is dropping. What we're stating here is mostly the question we're trying to answer. Why is the conversion rate so low? Why are visitors not coming or not returning?

* The Red Hat, symbolizing emotions. Here we start making hypotheses about what's going on, but only on an emotional level. Continuing with our examples, our conversion rate is low because we're not connecting to the needs of the visitors. For our decreasing traffic, perhaps our visitors do not feel part of a community. This will be important if you run a forum or a very social Web 2.0 site.

* The Black Hat, which is the color of a judge's robe. Think negatively and critically here. Perhaps our sever is overloaded or the sales page takes too long to load. Our low conversion rate could be to bad targeting, perhaps we're using the wrong keywords. Our visitors are leaving because there are bullies in our community. Again, we state facts and implications of our original question, but as suggestions for potential answers.

* The Yellow Hat, where we talk about sunny, happy, positive things. Hey, we're converting badly but at least it's not costing us much. Too many conversions mean we'll need a much bigger tech support group. Perhaps the drop in traffic means we're left with the most loyal and vocal user base. A smaller community is easier to manage. The point here is to think of the good things coming out of your problem, but try to find an angle that you can exploit.

* The Green Hat, where you let your mind roam wide and free in endless pastures looking for solutions. Here is when you relax and explicitely think about solutions, ideally using a creative idea generation technique. What happens if you ask your dwindling community to redesign your site? What can we do differently? MUST we use these keywords? Are our moderators part of the problem?

* Finally, the Blue Hat (advance SEO and marketing), your sky-high big-picture view of the problem. What did we learn? What can we do? Where do we go from here? Write up a little summary of this exercise. Engage with those who you think are part of the problem or are potentially part of the solutions.


Bonus two hats: for fun

* The Propeller Hats are the techies who think the best technical solution wins. They moan when we talk about website usability.
* The Tinfoil Hats are those that believe that Google is evil.

is this true? These are the categories of SEO that I know. The 4 Types of SEO: White, Black, Blue and Gray...

Give me some comments regarding this stuffs.. Thanks...