Title Tag Question

EWSitesCom · 05-16-2007, 01:31 PM

Is it better to have commas, hyphens in the title tag or have a line of words. For example:

Business Loans Small Business Loans Startup Business Loans
Business Loans, Small Business Loans, Startup Business Loans
Business Loans - Small Business Loans - Startup Business Loans
Business Loans | Small Business Loans | Startup Business Loans

what is better???

**John Scott** · 05-16-2007, 01:42 PM

Doesn't matter, but those page titles will not get high click through rate.

EWSitesCom · 05-16-2007, 02:14 PM

I read the tutorial. I thought special characters or stop words were not liked in the search engines. For example:

, - | & or and by

Also is web ceo a joke?

janhvizdak · 05-16-2007, 02:14 PM

Right, looks spammy.

1) Titles are too long,
2) There are too many reperitive keywords,
3) They don't make any sense.

What's better? Create content for humans not for search engines.

janhvizdak · 05-16-2007, 02:16 PM

Quote:

Originally Posted by EWSitesCom

I read the tutorial. I thought special characters or stop words were not liked in the search engines. For example:

, - | & or and by

Also is web ceo a joke?

WebCEO isn't worth it. Don't use such tool, you will be happy without it.

Stop words are here and they're normal part of every content!

**John Scott** · 05-16-2007, 02:16 PM

Quote:

Also is web ceo a joke?

Why do you say that?

Quote:

I thought special characters or stop words were not liked in the search engines.

Not true.

EWSitesCom · 05-16-2007, 02:19 PM

Quote:

Originally Posted by John Scott

Why do you say that?

Not true.

Web CEO has an optimization tool that gives some seo advice. Do this advice really work?

**John Scott** · 05-16-2007, 02:20 PM

Quote:

Do this advice really work?

Most likely not, but I hear they have some good tools.

EWSitesCom · 05-16-2007, 02:23 PM

Quote:

Originally Posted by John Scott

Most likely not, but I hear they have some good tools.

The ranking reports are good. Here is one of the advice reports:

1. Optimization advice

A. General page properties

Page URL

1. Your keyword isn't present in the URL! Our research of hundreds of search engines top-lists shows that keyword presence in the URL is crucial for achieving high rankings in a search engine's results list. By placing keywords in your domain name, you gain a serious advantage with search engines. If your URL points to an already established and high-ranked web page, we do not recommend altering it. However, this factor is worth considering when you create new pages / sites. Most major search engines favor websites with keywords in their URL; however, remember to use them sensibly and not to abuse them. When optimizing a page for a key phrase, separate keywords in the URL with a hyphen (domain/web-site.html) or an underscore (domain/web_site.html), but do not write them as one word. Otherwise, search engines will understand it as a single word (even if the search engine result highlights this keyword in bold), and your work on URL optimization will be wasted.

B. Main on-the-page factors influencing your ranking

1. <HEAD> area:
<TITLE> tag

1. Your Title tag is not the first tag in the <HEAD> area of your page! Your Title tag should be placed before all other tags, otherwise search engines may overlook it which will significantly damage your rankings.

META Keywords

1. Your keyword weight in the META Keywords is too low! When it comes to this tag, the higher the keyword weight, the better. Meanwhile, on your page, keyword weight doesn't come to more than 32.7%. Try to remove the least informative and least relevant keywords, thus increasing keyword weight.

2. <BODY> area:
Visible text

1. Your keyword is not present at the beginning of this page! Early appearance of your keyword shows its importance in the context of the entire page because it is mentioned at the very beginning We recommend that keywords be placed in the first 50 words in the visible text of this page.

Text in links including ALTs

1. Your keyword too often appears in the ALT / TITLE attributes of text and graphical links on this page!

ALT image attributes

1. Your keyword frequency in ALT image attributes is too high! Your keyword shouldn't appear more than 3 times in ALTs on your page while it appears 10 times. Remove redundant occurrences of your keyword for ALTs with your favorite HTML editor.

2. Advanced analysis

A. General page properties
Page: /
HTML size (Kb) 29.2
Last modified 2007-05-16 20:37:53
Has same color text and background No
Has tiny text No
Has immediate keyword repeats No
Uses controls Yes
Uses frames No
Uses external JavaScript Yes
Uses internal JavaScript Yes
Uses external VBScript No
Uses internal VBScript No
File robots.txt disallows spidering No

Page URL
Keyword as a part of URL (domain, folder and page name) No
Keyword as a separate part of URL (domain, folder and page name) No

B. Main on-the-page factors influencing your ranking

1. <HEAD> area:

<TITLE> tag ...
Number of Titles 1
First tag in the <HEAD> tag No
Characters in Title 68
Words in Title 8
Stop words in Title No
Keyword frequency in Title 2
Keyword prominence in Title 100.0%
Keyword weight in Title 50.0%

META Description ...
Number of META Description tags 1
Characters in META Description 126
Words in META Description 20
Stop words in META Description Yes
Keyword frequency in META Description 1
Keyword prominence in META Description 17.5%
Keyword weight in META Description 10.0%

META Keywords ...
Characters in META Keywords tag 356
Number of META Keywords tags 1
Words in META Keywords tag 49
Keyword frequency in META Keywords 8
Keyword prominence in META Keywords 100.0%
Keyword weight in META Keywords 32.7%

META Refresh not present
Refresh time -
Redirect No

META Robots present
None No
No index No
No follow No
No archive No

2. <BODY> area:

Visible text
Words in Body 550
Bold keywords in Body 8
Underlined keywords in Body 0
Keyword frequency in Body 13
Keyword prominence in Body 80.3%
Keyword weight in Body 4.7%
Keyword at the beginning of Body No
Keyword at the end of Body Yes

First heading on the page (H1-H6) ...
Keyword frequency 1
Keyword prominence 100.0%
Keyword weight 40.0%

All headings
Headings on the page 3
Headings containing the keyword 100.0%
Keyword frequency in all headings 3
Keyword weight in all headings 46.2%

Links
Total links on the page 59
Links to external pages 10

Text in links including ALTs
Links with keyword in text or ALT 12
Keyword frequency in links (text and ALT) 12
Keyword weight in links (text and ALT) 12.2%

ALT image attributes
ALT attributes on the page 42
ALT attributes containing the keyword 10
Keyword matches in the first 3 ALT attributes 3
Keyword frequency in ALT attributes 10
Keyword weight in ALT attributes 12.1%

Comments ...
Words in comments 96
Keyword frequency in comments 5
Keyword weight in comments 10.4%

**John Scott** · 05-16-2007, 02:26 PM

Quote:

separate keywords in the URL with a hyphen (domain/web-site.html) or an underscore (domain/web_site.html)

Kind of shocked at that one. Very stupid mistake.

Google does not parse keywords when separated by an underscore.

EWSitesCom · 05-16-2007, 02:30 PM

This is the stuff I want to know. All the site I have built I use the hyphens. But I see high ranked pages with underscores and they are ranked. This is what I don't understand. What about optimizing a dating site? Any advice on that?

**John Scott** · 05-16-2007, 02:34 PM

Quote:

But I see high ranked pages with underscores and they are ranked.

Nobody is saying you need an underscore to rank in search engines. It's just a fact that Google does not parse keywords in URLs when they are separated by an underscore.

Those pages are able to rank on the basis of other factors, such as domain authority, anchor text of inbound links, etc.