There's a *lot* of good stuff in here.
http://www.seroundtable.com/archives...7_seattle.html
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Danny introduces the session. He mentions that while this is a relatively advanced conference, there is fundamental coverage in this session because search engine optimizers really need to understand social media. Social media traffic is great for a site. A lot of people are going to social media sites and are doing a basic behavior of discovery. They can do a keyword search and browse the headlines or go to Digg and learn that the whole world is about Macintosh.
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