Here's a good use of the white paper marketing method.
http://news.stepforth.com/blog/2007/...-marketing.php
Quote:
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Social media marketing is a method of promoting your brand (be it yourself, a product, a service, or a company) by strategically making your presence known across various social media networks (such as Digg, Reddit, StumbleUpon, Myspace, etc). This may seem overly elementary but “making yourself known” is the kicker because each category of social media has a different, sometimes intricate method for effective promotion.
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The complete PDF on social media strategy is here:
http://news.stepforth.com/2007-news/...-marketing.pdf