Seven ways your site can be sabotaged in the SERPs

[peter_d]

There is a lot more of this "reputation management" SEO going on these days.

Seven ways your site can be sabotaged in the SERPs

http://www.forbes.com/2007/06/28/neg...g_0628seo.html

Neither Scott or Duke will say just how much they receive for their sabotage services, though Duke says his base rate is around 3,000 pounds (about $6,000) a day, with extra charges for especially labor-intensive jobs. He cites one assignment, reducing the search engine rankings of a film's negative reviews, which paid in the tens of thousands of pounds.

[richrf]

Interesting article. I guess anyone who tried these tactics would either have to have:

1) A huge farm of low PR sites that they can use to pulverize a site. However, Google could counter by discounting all links from sites with low PRs.

2) Have a good set of high PR sites, with equal power to a huge set of low PR sites. However, if Google detected this nuisance, they could penalize these sites for bad behavior and remove them from their index.

So I guess it would be a risky proposition to try negative SEO, though I am sure that it works some of the time.

Rich

[CapsLOCK]

Agree with you. Black SEO works not really good. It works time by the time. I not use it.

[Johan007]

Interresting article.

He cites one assignment, reducing the search engine rankings of a film's negative reviews, which paid in the tens of thousands of pounds.

Harsh! My hobby site is a film site and I have had nasty emails from the cast of one film and if they new about this I am sure they would have considered it. I am not saying this practice is impossible however it may just be a PR stunt to raise the profile of the people in question.

[Jesse Vlasveld]

Pretty interesting article. I haven't looked at seo from this point of view, but I guess it can be really effective.

It's nasty to do such kind of things though.