Is Article Syndication Still Useful?

[peter_d]

The responses to this post are worth reading:

http://www.wolf-howl.com/grayhat-seo...cations-sites/

It seems the jury returns a mixed verdict.

I’ve only used a article submission site once. I didn’t see the benefit of it so I stopped. I made a decision to earn backlinks the old fashioned way…. time & writing content everyday.

Submitting an article to multiple article directories just does not work as good today as it used to.

At one time it was a great method of getting links but today the majority of the article URLs will get indexed, stay indexed and then slowly get thrown into the supplemental index where they don’t have any value.

From my experience, article syndication can be a very powerful tool, but not in regards to establishing back links — which can be more than limiting. We find that submitting articles is a great way to help strengthen a brand.

For example, if a user conducts a search for “cancer treatment” and finds the majority of information published on the subject is from the Mayo Clinic, it positions them as a leader in the category and therefore the place to go for treatment. The same holds true for other products and services.

I've had good results, so long as the article appears on the right site. Precise targeting works well.

I'm not convinced that push-button syndication works at all these days, as the sites these articles appear on tend to be invisible.