How Do You Know If a Keyword Is Pefect?

ExpertForumGuy · 07-02-2007, 06:29 PM

When you use the tools such as Overture's, and Wordtracker, How do you know if a keyword is perfect?

-For Overture Keyword tool I can find popular keywords, but it doesn't tell me how competitive they are.

-For wordtracker, I can get highly uncompetitive keywords, but they aren't searched for that much either.

Some my question is, If you use wordtracker and you get a highly uncompetitive keyword for about 2-3 visits a day, but it has like 800 KEI...is that the best you can do?

peter_d · 07-02-2007, 07:17 PM

You might want to also think more in terms of semantics. i.e. write pages that use variations of the terms you're thinking of using.

Then watch your logs. See what phrases people are using to find your site, and write more pages using those terms.

This tactic casts a bigger net, and you aren't so dependent on ranking for any one term.

There is often a lot more traffic in the tail than in the head, and those fish are easier to catch.

http://www.longtail.com/about.html

gobeyond · 07-02-2007, 07:32 PM

https://adwords.google.com/select/KeywordToolExternal

Is the best keyword selection tool you can have. Sort the keywords by search volume and you can make some educated guesses as to which keywords are searched more often than others.

I agree with Peter - you may not get it perfect on the first try, but that is a part of the learning curve. Trial and error is a good way to figure it out.

WebGeek182 · 07-02-2007, 10:51 PM

Quote:

Originally Posted by peter_d

You might want to also think more in terms of semantics. i.e. write pages that use variations of the terms you're thinking of using.

Then watch your logs. See what phrases people are using to find your site, and write more pages using those terms.

This tactic casts a bigger net, and you aren't so dependent on ranking for any one term.

There is often a lot more traffic in the tail than in the head, and those fish are easier to catch.

http://www.longtail.com/about.html

Quote:

Originally Posted by gobeyond

https://adwords.google.com/select/KeywordToolExternal

Is the best keyword selection tool you can have. Sort the keywords by search volume and you can make some educated guesses as to which keywords are searched more often than others.

I agree with Peter - you may not get it perfect on the first try, but that is a part of the learning curve. Trial and error is a good way to figure it out.

Great advice from both of you.

Quote:

Originally Posted by ExpertForumGuy

When you use the tools such as Overture's, and Wordtracker, How do you know if a keyword is perfect?

...

-For Overture Keyword tool I can find popular keywords, but it doesn't tell me how competitive they are.

No keyword is perfect, but with practice you'll find the right combination of keywords. Also, SEOmoz has a great Keyword Difficulty Tool that will provide a LOAD of info.

richrf · 07-02-2007, 11:16 PM

One way I test out the competitive of keywords is to test them out on Adsense. The more money that is being bid on keywords the more likely they are competitive.

There are lots of tricks, most of which I cannot reveal because I would be shot by my own SEO professional. None of the good tips are ever published by professionals, because everyone has developed their own professional toolkit and they keep these tricks close to their vests. So keep fishing around yourself, and you will discover some new ideas that will never find on any forum or "linkbait" list. Good luck!

Rich

tdgac · 07-03-2007, 01:12 AM

One method after choosing one from Overture or Wordtracker or however you decide upon a long-tailed keyword phrase is to head on over to Google and do a broad and exact search on that phrase. Look for a big drop in the exact with enough broad that you know it's used on many sites. The other day I was discussing a website with its owner and off the top of my head put forth a phrase suitable to his business. A broad match was 1.9 million (yikes!) but the exact floored me... only 9,720! Now for what we were talking about this rocked!

LennyP · 07-03-2007, 01:28 AM

One thing I've found is not to simply go by the number of results for that keyword. Sometimes there may be many results but you quickly see the top ranking ones are poorly optimized. Other times there may be far fewer results but the top sites are extremely strong and thus very hard to beat.

Janna122003 · 07-03-2007, 12:51 PM

Quote:

Originally Posted by ExpertForumGuy

When you use the tools such as Overture's, and Wordtracker, How do you know if a keyword is perfect?

-For Overture Keyword tool I can find popular keywords, but it doesn't tell me how competitive they are.

-For wordtracker, I can get highly uncompetitive keywords, but they aren't searched for that much either.

Some my question is, If you use wordtracker and you get a highly uncompetitive keyword for about 2-3 visits a day, but it has like 800 KEI...is that the best you can do?

For me you can't tell if the keywords is perfect until you test it. You would only if it's perfect if the keywords rank well in major search engine, got hight traffic, and earn more money by adsense.

4pc0eh · 07-04-2007, 04:43 AM

google search,look adsense keywords

skysoldier · 07-04-2007, 05:39 AM

Yup I agree on all they said and just search and think about who are your customers are and just put yourself as you we're a customer and what is the most familiar words that you will search!

coolguy27 · 07-07-2007, 03:19 PM

For me, Keywords is perfect if it generates traffic and high rankings in SERP.
Nothing else...

Batch · 07-08-2007, 11:39 PM

For me I always try to define my site motto in one or two words rather I should say I like to define my business in one or two phrases. Those phrases are my targeted key phrases. Now I would like to check relevant other keywords. I will consider overture count as demand for a particular keyword. To check the competitiveness I will search for the keywords in search engine within quotes. Number of sites playing with the exact keywords or key phrases denote the competition for a keyword. That's how I check competition. Then I proceed with other decisions as per business requirements.

full house · 07-13-2007, 07:18 AM

the overture only suggest possible keywords that you could use in your site in order to get lots of traffics! But its in your hands to make it good!

Optimize those keywords depending on their density and prominence!

what is your target density and prominence?

during this time I don't really rely on the density but prominence!

but you should use what you think is right for your site!

lol

WagerX · 07-19-2007, 01:11 AM

Go for either a short brandable name that's easy to spell and remember. When your branding your going to need word of mouth to help get traffic. Make sure that it's easy to spell, minimal variations, and short.

OR

You could do keyword stuffed domain names. Here's what you do:
Go to Wordtracker or http://www.digitalpoint.com/tools/suggestion/ and search for keywords related to your niche. Take those keyword phrases and then replace the spaces with dashes. Example: "keyword phrase" would translate into "keyword-phrase". Cross reference those modified keyword phrases in godady to see if any of them are available.

Ive found that MSN, and yahoo give slightly more preferance to keywords in the domain, google less so.

Good luck!

augy76 · 07-23-2007, 06:43 AM

I use the digitalpoint tool. Wordtracker is really good.
After identiying the words with good traffic, you can search for the same and see howmuch it takes to be at the top. Checkout the backlniks, PR od the top 3 and you know if you will be able to make it there.