SEO Pricing

[peter_d]

For those offering SEO services, here's an interesting chart outlining price points.

http://www.johnon.com/365/seo-fee-structure.html

I guess the rule of thumb is that so long as the ROI is good, then the pricing is justified.

"Keyword Research Package" at 2K is amusing. I can just imagine a list generated from Wordtracker - formated with a nice font

[Mihai]

If customers would really pay such prices I and my team would be millionaires already.

[costa blanca]

Just wondering what sort of gaurentees they would give for that much money.

[Mihai]

Originally Posted by costa blanca

Just wondering what sort of gaurentees they would give for that much money.

I will query them personally. Their price really made me curious. Maybe this is their purpose? Or maybe this is how prices should really be.

[John Scott]

$1,000 per hour for consulting? I don't see it happening. You can get Bill Gates' attorney for $500 an hour, so I don't see the $1,000 per hour thing happening.

[Mihai]

Originally Posted by John Scott

$1,000 per hour for consulting? I don't see it happening. You can get Bill Gates' attorney for $500 an hour, so I don't see the $1,000 per hour thing happening.

Thats a lot of money for the hourly consulting, I agree with you John. Their prices are really scaring people off at the first sight.

[TroyM]

Connection Connection Connection.

If you are able to get corporate accounts, you can charge those amounts. You should satisfy your clients ROI expectation.

We charge much less than those amounts .. and all our clients are top ranking with the most competitive search terms in their industries.

Guarantee, We do provide on some cases...No one can guarantee top rankings...We just do not charge for the month we can not provide the rankings we agreed on..


Thanks
Troy

[John Scott]

Originally Posted by TroyM

Connection Connection Connection.

If you are able to get corporate accounts, you can charge those amounts.

I know of no corporate account that pays $1,000 an hour, and I know of a lot f corporate accounts. $500 is the highest I've heard of, ad that was because the SEO who got it was among the top three SEO's on the Internet.

[Natural Elements]

Originally Posted by John Scott

$1,000 per hour for consulting? I don't see it happening. You can get Bill Gates' attorney for $500 an hour, so I don't see the $1,000 per hour thing happening.

I did consult a SEO person for $120, was very interesting.

The main problem with them, they focus more on general optimization, than how to optimize your own site

I also believe SEO is subjective, no one will optimize the same way.

I don't trust SEO firms, they don't guarantee their work but they ask the money before the results :-) If people will throw away their money on SEO, rates will go up.

[WagerX]

Here in Costa Rica, taxi drivers like to pull out a list of prices for tourists that are way above the local "real" cost. I suspect this page will be bookmarked by every SEO guy o gal for the same reason.

Also, I have got to ask myself. If an SEO master is charging $1000-$2000 per hour AND giving a ROI for the guy who hired him (or her) then why would the SEO guy even bother with outsourcing? Wouldn't he rather have the "whole" return by going into whatever business that can produce so much that someone's willing to pay him (or her!) that much?

[adamx8]

That is some wild pricing. Even if I was a mid to big company, I certainly wouldn't be throwing money out the window just becuase I had it. I have gotten great work at great prices and obviously those paying those prices aren't doing a good job at hiring. I doubt many are biting even at the low range, but I am sure there are some that would spend it just to say they spent it.

[louiss]

$1000 per hours is really rarely amount that customer willing to pay. If SEO service package for $1000, and take a around 2 weeks time to do it, this the possible. $1000 = 1 or 2 weeks, not $1000 = per hour!

[doogers]

What does everyone else charge for SEO optimisation?

[peter_d]

I think those price points are mostly a positioning exercise by the firm that produced them. i.e. "we're expensive, so we're a high end service" (by their own definition).

That doesn't naturally follow, of course. It's possible that a provider who charges a lot can deliver low end services. Likewise, low-end pricing can deliver a high marginal benefit.

I think it all comes back to ROI. If you spend $1 and make $1.50, then the spend is worthwhile.

If....

[elena29]

Sorry to say this but those prices are really shocking. I doubt there will be many people willing to pay such amounts of money without a guarantee.

[Red devil]

coming to think of it just last week i got a contract to do SEO (my 1st ) and i was banging my head working out the rates....since neve done it before...but if i hav to charge USD 1K...haha...that wud be approx 40,000 Indian Rs per hour....my client will ask me to visit an asylum...

[nhebb]

I think there's a bit of truth to Peter's positioning postulation. But johnon.com's speculation that it's a link baiting price range is probably true as well.

[TroyM]

Originally Posted by John Scott

I know of no corporate account that pays $1,000 an hour, and I know of a lot f corporate accounts. $500 is the highest I've heard of, ad that was because the SEO who got it was among the top three SEO's on the Internet.

John,

I agree with you..$1000 is a crazy number...
I was talking abut the packages not the hourly rates..

Thanks

[peter_d]

But johnon.com's speculation that it's a link baiting price range is probably true as well

Right.

[cessai]

are those price range really true?