SEO Pricing

[peter_d]

For those offering SEO services, here's an interesting chart outlining price points.

http://www.johnon.com/365/seo-fee-structure.html

I guess the rule of thumb is that so long as the ROI is good, then the pricing is justified.

"Keyword Research Package" at 2K is amusing. I can just imagine a list generated from Wordtracker - formated with a nice font

[Mihai]

If customers would really pay such prices I and my team would be millionaires already.

[costa blanca]

Just wondering what sort of gaurentees they would give for that much money.

[Mihai]

Originally Posted by costa blanca

Just wondering what sort of gaurentees they would give for that much money.

I will query them personally. Their price really made me curious. Maybe this is their purpose? Or maybe this is how prices should really be.

[John Scott]

$1,000 per hour for consulting? I don't see it happening. You can get Bill Gates' attorney for $500 an hour, so I don't see the $1,000 per hour thing happening.

[Mihai]

Originally Posted by John Scott

$1,000 per hour for consulting? I don't see it happening. You can get Bill Gates' attorney for $500 an hour, so I don't see the $1,000 per hour thing happening.

Thats a lot of money for the hourly consulting, I agree with you John. Their prices are really scaring people off at the first sight.

[Natural Elements]

Originally Posted by John Scott

$1,000 per hour for consulting? I don't see it happening. You can get Bill Gates' attorney for $500 an hour, so I don't see the $1,000 per hour thing happening.

I did consult a SEO person for $120, was very interesting.

The main problem with them, they focus more on general optimization, than how to optimize your own site

I also believe SEO is subjective, no one will optimize the same way.

I don't trust SEO firms, they don't guarantee their work but they ask the money before the results :-) If people will throw away their money on SEO, rates will go up.

[TroyM]

Connection Connection Connection.

If you are able to get corporate accounts, you can charge those amounts. You should satisfy your clients ROI expectation.

We charge much less than those amounts .. and all our clients are top ranking with the most competitive search terms in their industries.

Guarantee, We do provide on some cases...No one can guarantee top rankings...We just do not charge for the month we can not provide the rankings we agreed on..


Thanks
Troy

[John Scott]

Originally Posted by TroyM

Connection Connection Connection.

If you are able to get corporate accounts, you can charge those amounts.

I know of no corporate account that pays $1,000 an hour, and I know of a lot f corporate accounts. $500 is the highest I've heard of, ad that was because the SEO who got it was among the top three SEO's on the Internet.

[TroyM]

Originally Posted by John Scott

I know of no corporate account that pays $1,000 an hour, and I know of a lot f corporate accounts. $500 is the highest I've heard of, ad that was because the SEO who got it was among the top three SEO's on the Internet.

John,

I agree with you..$1000 is a crazy number...
I was talking abut the packages not the hourly rates..

Thanks

[tdd1984]

Originally Posted by John Scott

I know of no corporate account that pays $1,000 an hour, and I know of a lot f corporate accounts. $500 is the highest I've heard of, ad that was because the SEO who got it was among the top three SEO's on the Internet.

Most certainly 1000 is high, I know very select people that charge that and they just do it because there super busy, so they ward there clients off. Now 500 for top notch seos, well i would say more well known seos that have been in the game for awhile.

My clients pay me 199 per hour, actually I did a 3 hour session with a real estate guy last week, and have had several calls on it. My uncle which is a business consultant for a very large company they charge around 1k an hour but its a very well known company and they consult with large corporate type. (which this ain't seo, some kind of accounting stuff)

I have no problem getting 199 an hour, but I'm ranking for some of the most competitive keywords in my niche. For now $199 is fine, what can I say though I'm a consultant that has put hours and night and days in figuring out the search engines and trades .

[tdd1984]

Originally Posted by John Scott

I know of no corporate account that pays $1,000 an hour, and I know of a lot f corporate accounts. $500 is the highest I've heard of, ad that was because the SEO who got it was among the top three SEO's on the Internet.

John how much did you charge when you worked in Seattle, I might be wrong, but did you tell me you was a consultant over there?

[John Scott]

Originally Posted by tdd1984

John how much did you charge when you worked in Seattle, I might be wrong, but did you tell me you was a consultant over there?

I charged $250 an hour, with $10,000 retainer up front.

[tdd1984]

Originally Posted by John Scott

I charged $250 an hour, with $10,000 retainer up front.

Cool, I don't really throw out the 10k monthly fees unless there serious about there site and have the money to invest (don't want to scare the small players off).

typically what I'll do when someone calls any more is run them through our directory submission packages and our link building packages then if they want to move further I'll give them options 5k a month for this many hours of link building or 10k a month for this many options just depending on how serious they are about promoting there site and if there qualified and have the funds.

I think directories are very important to seo in one aspect, and yes I have your directory down as one of our submission packages and its a recommended directory from me since its well quality and well kept and of course well branded, but more then anything just the over all quality and editorial status.

We use directories such as
directory.v7n.com
www.avivadirectory.com
www.business.com
www.sevenseek.com
www.excellentguide.com (very good directory there)

and etc

Mainly I will run them through all of the directories like I mentioned then move then into something more intense if they want to move forward with it. Cause I notice some people that call might just want to drop a couple k and move on and leave it at that, and then I get other people that call telling me they want to know how money they need to get rankings

For example I had one guy that called telling me he had a 20k a month advertiser budget, and wanted to know what we could do for him to get his keywords ranking and right then I knew he was wanting to go into the more intense stage I guess I could say, not just doing a few directory subs.

So of course this would be more then directory subs (way more).

Link baits through blogs
Directory Subs
Article Promotion
ABC Linking (only high quality abc linking not the junk)
and etc etc (only sponsored listings on all these directory if applicable)

Just numerous strategies to get them ranking, I'm sure you get my drift.

I don't know things like that, but were getting ready to expand a majority of the site and move on with a more cleaner / professional articulate look and try to focus more on the brand part of our site and etc. I got some good ideas that I'm craving. Just takes a little time, but from what I envision in my head I think it might make me millions, thats what I believe and see anyways.

Plus change the domain name I have no clue why I picked such a long domain name, I don't think any one else could of picked such a long domain name lol.

Just takes time

[WagerX]

Here in Costa Rica, taxi drivers like to pull out a list of prices for tourists that are way above the local "real" cost. I suspect this page will be bookmarked by every SEO guy o gal for the same reason.

Also, I have got to ask myself. If an SEO master is charging $1000-$2000 per hour AND giving a ROI for the guy who hired him (or her) then why would the SEO guy even bother with outsourcing? Wouldn't he rather have the "whole" return by going into whatever business that can produce so much that someone's willing to pay him (or her!) that much?

[adamx8]

That is some wild pricing. Even if I was a mid to big company, I certainly wouldn't be throwing money out the window just becuase I had it. I have gotten great work at great prices and obviously those paying those prices aren't doing a good job at hiring. I doubt many are biting even at the low range, but I am sure there are some that would spend it just to say they spent it.

[louiss]

$1000 per hours is really rarely amount that customer willing to pay. If SEO service package for $1000, and take a around 2 weeks time to do it, this the possible. $1000 = 1 or 2 weeks, not $1000 = per hour!

[doogers]

What does everyone else charge for SEO optimisation?

[peter_d]

I think those price points are mostly a positioning exercise by the firm that produced them. i.e. "we're expensive, so we're a high end service" (by their own definition).

That doesn't naturally follow, of course. It's possible that a provider who charges a lot can deliver low end services. Likewise, low-end pricing can deliver a high marginal benefit.

I think it all comes back to ROI. If you spend $1 and make $1.50, then the spend is worthwhile.

If....

[elena29]

Sorry to say this but those prices are really shocking. I doubt there will be many people willing to pay such amounts of money without a guarantee.