Hi there,
I've been trolling this site for a few weeks because the company I work for is hiring someone for SEO and I've been researching to make sure that everything checks out, because some of the things seem fishy to me.
The first thing that struck me as odd was when I mentioned that we are already a pagerank of 2, even though we just launched. I presumed this to be the networking and promoting I've been doing, but our SEO guy told us that it was because we link to his site on the bottom of ours, and as his site is high volume it helps us. I tried telling him that outbound links do not affect
PR but he disagreed, and really, who am I to argue with a professional?
The second thing that I am not sure about is that when we asked him to justify the high monthly maintenance cost for SEO, he started talking about how Google changes their
PR qualifications every month, and that every month they get a report with all the changes Google made to the
PR algorithm that they must adjust. Does this make sense?
Thank you!
EDIT: I forgot to mention that I've been researching here and other places but couldn't find answers, so all and any help is appreciated!