Don't Take Your Eye Off The Reason You're Doing SEO

[peter_d]

We've said this often in this forum, but it's an idea worth restating:

SEO is, first and foremost, about business and getting attention.

http://www.johnon.com/388/seo-profits.html

Publi$hing on the web is business, and business has objective$. If you get caught up in SEO for rankings and search engine referral traffic, and lose sight of those busine$$ goals, you aren’t winning the SEO game. Really. And if those dollar signs bother you that’s ok, too, because it isn’t always about money. BUT, it is never about SEO either unless you are selling SEO services or SEO books or SEO advice. SEO is about business, not SEO.

[chicgeek]

$EO!

[coolguy27]

Yeah, SEO is still about conversion... $$$.

That's the main point of SEO.

[MrCat]

I agree. Some think of SEO as just PR building through links, submissions, etc.

[John Scott]

Amen, brother.

[Cornbread]

Originally Posted by coolguy27

Yeah, SEO is still about conversion... $$$.

That's the main point of SEO.

Maybe in the beggining it's not about conversions. Maybe you are not selling anything except information and for your information to have credibility you have to build brand recognition and become an authority in your field. So for me, SEO is traffic to build awareness to my site. Conversions will come in time after I build brand recognition and authority.

[biopod]

Funny that you mention that, bcz more traffic means more $$ even if the conver$ion rate stays the same.