Don't Take Your Eye Off The Reason You're Doing SEO

[peter_d]

We've said this often in this forum, but it's an idea worth restating:

SEO is, first and foremost, about business and getting attention.

http://www.johnon.com/388/seo-profits.html

Publi$hing on the web is business, and business has objective$. If you get caught up in SEO for rankings and search engine referral traffic, and lose sight of those busine$$ goals, you aren’t winning the SEO game. Really. And if those dollar signs bother you that’s ok, too, because it isn’t always about money. BUT, it is never about SEO either unless you are selling SEO services or SEO books or SEO advice. SEO is about business, not SEO.