A dodgy twist to the ye-olde web awards technique:
Quote:
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Another scam to get backlinks to increase Googlejuice – and overall traffic – is to put out fake awards. Andy Brice from the UK describes how he put up a “software” that’s actually just a nonsense text file renamed to EXE... and won 16 awards for it.
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http://blogoscoped.com/archive/2007-08-17-n77.html