Paid Links Are Evil

[peter_d]

Informative summary of the "Are Paid Links Evil" session at SES.

http://www.bruceclay.com/blog/archiv...aid_links.html

Matt says that asking if paid links are evil or not is the wrong question. He says the right question is, “Do paid links that pass PageRank violate search engines’ quality guidelines?” The answer to that is yes.

Well, he would say that, wouldn't he.

Michael Gray:

He compares Matt saying Don’t Buy Links to Ronald McDonald saying Don’t Buy A Whopper. Google has overstepped its bounds. Google’s mission statement is not to tell you how to build your Web site. It’s not to tell you how to buy or sell ads. It’s not to tell you how to run your business.

When Michael finishes, he gets a standing ovation.....