Simple advice, but often overlooked:
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It’s OK to launch if the SEO on the site isn’t perfect. Just make sure evolving the SEO of the site is on the list and the infrastructure of the site is such that you can in fact evolve it and you don’t have to start from scratch later to make these kinds of changes.
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http://www.vanessafoxnude.com/2007/0...startup-world/
Those of us who have been SEO consultants at some point will surely empathize with that last point:
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the infrastructure of the site is such that you can in fact evolve it
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How many clients fail to plan for SEO, then face expensive/time consuming retro-fitting after the design has been done...