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SEO Advice is it Really Necessary?
I have a few opinions on this subject
1. If a website was designed correctly and the designer offered sound advice on SEO fundamentals, would external SEO advice be needed, probably not.
2. SEO experts (although I don't believe there are any, due to Google's secrecy policy) should worked with web designers so quality products are designed from the start.
3. 95% of the websites I view from forums are rubbish, even good quality web designers are making basic errors. The obvious on is copying of the meta description tag throughout the site, to name one. Funnily enough these designers do not make the same errors on their own site.
4. I have no idea why SEO experts use complicated language when discussing SEO, the processes are not that complicated. It is not difficult for a person to understand the basic fundamentals and implement them. I did this and my site ranks in the first 3 pages of goole for most of my keywords, in a very competitive sector. At an SEO cost of $0.
In summary poor web designers are the reason people are turning to SEO experts, in the hope of a quick fix. This mess will continue until the whole industry is regulated or Google decides to offer their own quality fully optimised websites at reasonable prices. This will mean the end for the cowboys who do a 6 week HTML course, which can only be a good thing for everyone.
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