* Don't send your content away to an article directory, build a library on your site and stock it with your articles.
* Develop a blog and update it at least 3x a week. Invite some of those key bloggers you're meeting to participate as well and be sure to link to them from the new blog.
* Create a glossary for your industry, promote it with the media when it's complete
* Design a widget or put together a free promotion using one of your products.
* Take a picture of every item you own and create a photo library on your site to hold them. Allow anyone to use the photo provided they leave the embedded link intact. Look into submitting photos with Creative Commons.
The last * touches up on something ANYONE can do for any site. Take pictures of what you own and give your 02... great way to ALWAYS be making new content. ePinions plays on this.