I have a used car website that I drive customers to through a targeted PPC campaign. Typically, about 20% of all visitors will select a car to get additional information which will move from from the main page to a detail page. This is where the real problem comes into play. If I could then have 20% of the visitors that moved from the 1st page to the 2nd page (Detail Page), send an email requesting more information, scheduling a test drive, etc., I would be a happy camper. Obviously, my conversion rate (email leads) is not anywhere near what I want it to be.
The URL for my site is
http://www.dealerlinkusa.com/willishonda/default.asp
If some of you would be so kind to take a look at the site and be brutally honest. I really need to figure out how to get a much higher percentage of visitors to submit an internet lead.
Thank you
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