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interesting article imo.
My comments left on his site.
"Google doesn’t own the web" they may not own it, but try and get traffic to your site without it. Its like oil in a car, the oil doesnt own the car but the car wont run without it. Google is a business, and like a business they can and should do what ever they need to, to stack the deck in their favour. Your kind of making it sound like google isnt playing fair (like a casino) and I dont think thats fair to say. They have shareholders that they have to satisfy.
But overall your analogy seems quite correct, SEO experts would be the card counters and normal business owners would be the dumb punters who loose their weeks pay @ the craps table.
Nice article
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