Here's a way to get under Wikipedias radar.
Use images.
http://searchengineland.com/070911-083723.php
Quote:
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Wikipedia suffers from a shortage of images for use as illustrations and the SEO profession has yet to recognize the opportunity this presents. A modest investment of time learning site standards and licensure options can yield substantial benefits in website traffic, brand recognition, and customer loyalty.
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There's probably not a huge lucrative advantage in doing this, but it's a potential opportunity, depending on topic.