Usually the first casualty in an economic downturn is advertising spend. However, as the economy slumps, ad spend is dropping in traditional media, yet the online spend remains steady.
Perhaps it's just better value.
http://searchengineland.com/070921-100735.php
Quote:
The big research company says that for the first half of 2007, ad spending slipped 0.5% versus the same time period for 2006. Not surprisingly, the Internet led the way--again--as the most improved category, up 23.6% versus a year ago.
On the losing end were some long-suffering print categories: Local newspapers were down 8%; national newspapers fell 5.9%; business-to-business magazines were off 5.7%; local magazines tumbled 5.2%; and local Sunday supplements gave away 4.7%.
|
There are other forces at work, too (i.e print facing a new, more efficient competitor), but hopefully the overall trend continues.
Threaded Mode
