Excellent point from Aaron, commenting about a blog that has only 33 posts, yet may sell for over 10K.
http://www.seobook.com/how-estimate-value-blog-post
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If you paid a freelance writer $100 or $200 per page think of the type of quality content you could create. If you value your time at $20 an hour and take 8 hours to write a post and 2 hours marketing it think of the potential return from a link perspective. You can rent average quality links for $10 to $20 a month, increase your risk profile, and get links saying nothing about your company, or you could pour that same money into getting people talking about you. If you know your topic well writing is an easy and cheap form of marketing.
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