SEM Growing Fast

[peter_d]

Marketing Sherpa reports that SEM has grown by 31 percent in the US and by 39 percent globally. Not really sure how accurate those figures are, given they appear to be asking the SEMs themselves, but hey - sounds good.

http://blog.sitepronews.com/index.ph...0-Percent.html

More emphasis on natural search has put pressure on many marketers to improve their own sites, while smaller companies are feeling the pinch in paid search/keyword price inflation.

Is that your experience?

[ezhel]

it's good to know that SEM has getting bigger. it was very challenging for a webmaster to used SEM.

[scorpionagency]

I have seen some inflation, Nothing near the % quoted though. I think this is due to the Outsourcing inflations soaking it up (E.G. India Web Designers now saturating SEM/SEO Markets).

Also looking at the Outsourcing mentioned in the article, I have to add that Outsourcing right now (In my opinion) is at an all time high. Everyone looking to save a buck or 2. I see 3 things happening next year as reaction:

1.) A drop in Outsourcing on web design / SEM/SEO projects due to Unreliable sources.

2.) Discrediting of U.S. companies / freelancers That used unreliable outsourcing on piece projects (Reflecting their own image).

3.) An Overall Market drop Due to Trust related issues stemming from clients that feel taken advantage of.

I predict this to happen by May 2008 if not sooner....

Too many reports are already piling in from people using outsourcing agents & freelancers from overseas & getting scammed / robbed / incomplete projects / Specs Not Met / Etc.... Whether it's a communication barrier or simply lack of skills to begin with, Upset consumers are popping up everywhere, it's only a matter of time before a media frenzy occurs.

Once the %'s on SEM drops again next year it may take a bit to get them back up again, Re-Building virtual trust in those consumers that were mislead the first time along with all the doubtful potential consumers that heard about it & have become even more skeptical.

Whether it's short lived or not, I think it will impact the markets as much as the Nigerian Scam did with local media groups.

Just my opinion....

[2mymall]

Nice post scorpionagency! but are you always this long winded?

Peter_D, I like your quote

More emphasis on natural search has put pressure on many marketers to improve their own sites, while smaller companies are feeling the pinch in paid search/keyword price inflation.

My response is that smaller companies should not feel any pinch if they were careful with their budget.

[scorpionagency]

Originally Posted by 2mymall

Nice post scorpionagency! but are you always this long winded?

Peter_D, I like your quote


My response is that smaller companies should not feel any pinch if they were careful with their budget.

Normally I am that long winded, I tend to get caught up in the moment of a potential debate & start to flow like a river (Especially if it's an area I have any knowledge in).

On the other hand, I do have the occasional 2 - 5 liner posts. Blah

[zagu060807]

Possible, because majority of the customers rely on web marketting nowadays.