Backlink Value --- Content of the linking page matters?

nmalhot · 04-13-2004, 10:15 PM

I know the anchor text is all important.

Does the content of the page itself affect the value placed on the link for G**gle SERP?

In other words ... my anchor text for one of my sites is "Online REALTOR Directory" ... if this link is on a PR6 page where the page content is unrelated to real estate, does it have the same value as the link from a PR6 page which is all about real esate ?

awall19 · 04-13-2004, 10:32 PM

Unrelated certainly still pull a ton of weight. There *might* be some difference, but Google is not very sophisticated in determining one yet...(based on what I have read and seen)

PaulHarris · 04-13-2004, 11:06 PM

I think if the page ur link is on also contains the same keywords as is in your anchor text goole does add extra weight to it, however it will still be good without the keywords in the content so link away

toddieg · 04-13-2004, 11:32 PM

man, this has always been a debate the seo world...i always hear that google likes it more if you link to only pages with 'related content' , but i tend to feel differently.

i agree with awall that google isn't sophisticated enough to tell (at least right now)....it might be true (a little), but one thing i know for sure is that google loves links with great anchor text. right now i feel like it doesn't seem to matter where your links are coming from, as long as they just keep coming. obviously GIVING links to spammy sites (ie. link farms etc.) can get your site penalized or even banned so i don't recommend that...and as always, using your best judgement is key ... if you don't like the site, don't link with it..

John Scott · 04-14-2004, 06:04 AM

Quote:

Originally Posted by awall19

Unrelated certainly still pull a ton of weight. There *might* be some difference, but Google is not very sophisticated in determining one yet...(based on what I have read and seen)

My feelings exactly.

nmalhot · 04-14-2004, 07:00 AM

Great - Thanks.

A follow-up Q:

Has anyone tested the effectiveness of different types of anchor text?

For example, for my realtor directory site which is brand new, would it be better to change my anchor text to be "REALTOR - Real Estate Agent Directory" instead of just "REALTOR Directory" because I know a decent amount of searches are for "real estate agent" instead of "realtor" (the much more common search term) ?

How far could you take it? Why not "REALTOR - Real Estate Agents Directory for when you are Buying a Home or Selling a Home or need Relocation/Relocating assistance" ?

This would pick up on search terms: Realtor, Real Estate Agent,Buying a Home, Selling a Home, Relocation, Relocating.

And, assume the webmasters providing the backlinks are going to have no issues with it. From a pure SEO perspective --- is it a good idea to extend the anchor text to catch more key phrases ?

awall19 · 04-14-2004, 04:23 PM

it is a good idea to use at least a few varieties of anchor text and somewhat longer anchor text works, but each additional word you use dilutes the power of each word in it, so your really long example would be a bad call

toddieg · 04-14-2004, 06:09 PM

i like to include a description, and w/in the description have the anchor text.... for instance 'blah blah blah anchor text here blah blah blah'

i also mix it up a lot too.

thebassman · 04-14-2004, 06:45 PM

Hmmm... so would there be a difference between video montage and MemoriesBox.com - a video montage company specializing in wedding videos, birthday videos and anniversary videos? Would the later result in a more "watered down" results, or does it not make a difference?

PaulHarris · 04-15-2004, 03:58 AM

If your targeted keyword was "video montage" the keyword prominence of the link "video montage is 100%

The keyword prominence in "MemoriesBox.com - a video montage company specializing in wedding videos, birthday videos and anniversary videos" is about 40% so the first link would deffinately be better as it would give you more weight.

However the 2nd link contains more alternative keywords than the first, so you have to decide which is best for you.

compar · 04-15-2004, 05:04 AM

We are having this same discussion on my orkut Complete SEO discussion group. If any of you are orkut members you can see it here http://www.orkut.com/CommMsgs.aspx?cmm=15622&tid=45.

I basically agree with OldSocks except I'm not sure you even get 40% in a long example. I think anchor text should be restricted to a single keyword phrase. It is called anchor text not a whole damn litany.

Online Printer · 04-15-2004, 09:29 AM

Im really trying to drum up some top link partners to build a backlink strategy with, and Im hoping that doing it here will work out!

So here is the deal.

I can put any link you want on my PR8 ranked site on over 100,000 pages. It is a general info site (which is great!) and is ranked on Alexa at 2,500th in the world.

I will place any link you want on this PR8 site and in return you would need to provide me with any of the following:

1) If you have a PR7 or 8 site - You give me 6 links on every page of a website but you have to have a google page rank of at least 7 or 8.
2) If you have a PR6 site - 6 links on a every page of a website but you have to have a PR of 6 plus $100 per month
3) If you have a PR5 site 6 links on a every page of a website with a PR of 5 plus $200 per month
4) Any PR - Any other PR $250 per month

Really what Im trying to do is get more good PR link partners. That is the whole point in this.

I also have a PR 7 informational site that is ranked about 5000 in the world on Alexa and the link will appear on over 100,000 pages. The following rules apply to get your link on this.

1) If you have a PR8 site - Free link in return for a link from every page on your site.
2) If you have a PR7 site - 4 links on every page of a website which has to have a google page rank of at least 7.
3) If you have a PR6 site - 8 links on a every page of a website with a PR of 6 plus
4) If you have a PR5 site - 6 links on a every page of a website with a PR of 5 plus $100 per month
5) Any other PR $200 per month

These sites are top ranked sites in the world. If you are interested then please feel free to send me an email to john@printedbusinesscards. I look forward to hearing from anyone and getting this link stuff moving! Email me and if you have any questions!

Thanks and good luck everyone!

thebassman · 04-15-2004, 05:07 PM

Quote:

Originally Posted by compar

I basically agree with OldSocks except I'm not sure you even get 40% in a long example. I think anchor text should be restricted to a single keyword phrase. It is called anchor text not a whole damn litany.

That's what I was thinking too... thanks, Bob.

I think it looks a bit better as well... It would probaby go best with something like this, then, eh?:

"MemoriesBox.com - a video montage company specializing in wedding videos, birthday videos and anniversary videos"

PaulHarris · 04-15-2004, 08:51 PM

my 40% estimate was based on the fact he had the word video in the link three times as well as his original keyword video montage. Take out the stop words that google wont read and you have 11 words. 5 of these are potential keywords hence 5 into 11 is approximately 40%

However forgetting about the percentages, I like the example you just posted.

PaulHarris · 04-15-2004, 08:54 PM

bob, is the orkut seo discussion group good? Is it worth me going in hunt of a member for a referal?

scisoft · 04-16-2004, 03:06 AM

Quote:

Originally Posted by awall19

Unrelated certainly still pull a ton of weight. There *might* be some difference, but Google is not very sophisticated in determining one yet...(based on what I have read and seen)

However, if Google want to continue getting relevant results, it must set page relevancy as its top priority.