Interesting idea for those using Wordpress to manage their content. Essentially, you breathe life into an old article, maintain the URL, and hope it gains traction, once again.
http://www.dblogged.com/search-engine-optimization/
Quote:
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The next time you write a post about Blog Search Engine Optimization Tips, instead of creating a new post, go back to your old post, update the time stamp, and add in your new article. Now, you’ll have another 1,000 incoming links in a later month in the year to an existing URL that already has authority.
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