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Old 10-08-2007, 10:55 PM   #1 (permalink)
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Where would you rather rank?

Assuming a display of only 10 results per page, where would you rather rank?

[1] The fifth result on page 2 of google's SERPs.

[2] The absolute last result of page 2 of google's SERPs.

And why?

Personally, I prefer choice [2]. With an optimized title and description, listings seem to catch "searchers" eyes just as they are about to use g's navigation to go to page 3. Also, as they are reaching the navigation menu, they are unconsciously becoming prepared to start clicking. If they see you right there, that clicking-impulse may be manifested on your listing.

Choice [1] can occasionally be lost in the clutter, it seems.

This is all pseudo-science and assumptions on my part. I'm sure there are some legitimate scientific studies on the subject of SERPs positioning.
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