A DP user conducted a test to see what is the value of reciprocal links.
Results (after a year) and details are - reciprocal links are not dead, weren’t dead before, and aren’t dead now.
So much for the hype, eh.
http://seoblackhat.com/2007/10/16/re...in-moderation/
Quote:
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We can conclude from that that, all things being equal, reciprocating links have no more or less value than one-way links. Yeah, I know, we all read Matt Cutt’s post about how excessive reciprocal linking can hurt, and I’m sure Matt is right. But the key word there is “excessive”.
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