This is a really good report I downloaded yesterday. It's free.
It talks about why giving your content away isn't such a great idea if your aim is to make money.
http://teachingsells.com/report.html
Quote:
* Whether blogging is dead or not
* How to avoid the tyranny of Google
* Why you should forget the "Long Tail"
* How to truly leverage Web 2.0
* Why you're not normal, and why that's a good thing
* How the true power of the Internet is being missed
* What "teaching sells" means to you
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