SEO COPYWRITING = COPYWRITING + SEO

[WordArtist]

EXcerpts from http://www.internet-marketing-resear...erank-wins.php

Any pimple-faced 12 year old is a potential SEO copywriter. How much intelligence does it take to repeat a search term numerous times within the body copy, H1 tags and page titles?

SEO copywriting is the would-be profession that isn't. SEO copywriting is is a cheap attempt to manipulate search engine rankings without any serious work. SEO copywriting is a fancy shmancy glorification of unemployed housewives. SEO copywriters are not search engine optimization professionals. SEO copywriting lacks the unique usefulness required to be a profession.

to repeat a search term numerous times within the body copy, H1 tags and page titles?

Think this is seo copywriting?

Half-way there. The part you mention is just the fraction of seo copywriting process.
And, you are right if this is all seo copywriting than any tom, dick and harry can do it.

But, this isn’t.

What I do is…

1. Write the copy
2. Edit and re-create as per seo needs.

Two jobs: copywriting + SEO.

SEO copywriting is is a cheap attempt to manipulate search engine rankings without any serious work.

Scottie, I am puzzled by your statements. For a copywriter to craft compelling copy keeping in mind search engine technicalities is in itself a big task. No joke this one.

SEO copywriters write for search engine optimization.

And more importantly for visitors. Seo copywriters’ job is to write persuasive copy which is keyword rich. A copy that can attract the search engine and appeal the visitor. The main target is not high search engine ranking alone. But both. High ranking and sales.

[rcaratozzolo]

nice comments

[RonHollingsworth]

I think what JS is getting at is that SEO Copywriting pretty much is a non-variable. It doesn't change so anyone can learn how it's done and do it well. It doesn't take a rocket scientist to type a few words on an html page.

[edbarton]

SEO copywriting and marketing are entirely different things. SEO Copywriting is trying to achieve rankings via h1 tags etc., marketing or normal copywriting is trying to achieve the maximum number of sales through an effective copy.

[John Scott]

SEO copywriting is just stupid, IMO. Create your pages for humans. Draft your copy for humans. Not spiders. Spiders don't have credit cards. Humans do.

http://www.internet-marketing-blog.com/copywriting.php

How much respect would you have for Dell if you visited Dell.com and they had this on their homepage:

Computers

At Dell, we sell computers, also known as PC's. We sell new computers and computer hardware. We are a computer company, We sell Notebook Computers, also known as Laptop Computers.

ETC, ETC, ETC.

Show me any SEO copywritten text, and I can improve it for the consumer (more conversions) by un-seo-ing it.

[rcaratozzolo]

Anyone with a college education can do that.... take out redundant words.

But to write good copy along with the key things to show up higher is a better skill than just being a writer.

[Immo]

Either that or cheap wildly and use CSS to make the bold items appear as normal text, unless you looked the source code you wouldnt know that way.

I think you can get away with that as well because in search engine eyes its visible text its just modified...!

[John Scott]

Originally Posted by rcaratozzolo

But to write good copy along with the key things to show up higher is a better skill than just being a writer.

That is not the purpose of SEO copywriting. SEO copywriting is simply writing for search engines.

Define: SEO copywriting
Writing copy to for the sole purpose of ranking higher for speficic search terms by using keyword density, keyword prominence and keyword bolding and heading.

Ad copy is for converting customers. I do believe they are mutaully exclusive. I believe this because I've done both, and when I wrote content for pages to convert customers, it is natural. There is no excessive keyword bolding or placement in heading tags.

www.v7inc.com

That index page doesn't even use heading tags. If I had an SEO copywriter write that, they would - by definition - increase keyword density and make it awkward.

Two jobs: copywriting + SEO.

I think you're confused as to what seo copywriting is. It isn't SEO + copywriting. It is seo_copywriting. (One word.)


http://www.internet-marketing-resear...opywriting.php


SEO + copywriting is what I do. Copywriting (ad copy, not SEO copy) + SEO (anchor text and inbound links).

[WordArtist]

Define: SEO copywriting
Writing copy to for the sole purpose of ranking higher for speficic search terms by using keyword density, keyword prominence and keyword bolding and heading.

Sorry scottie, My oneliner for seo copywriting is...


A copy that can attract the search engine and appeal the visitor.

[peter_d]

John said:

Spiders don't have credit cards. Humans do.

RALMAO. I'm going to stick that to my monitor!

[John Scott]

Hiya Peter. Good to see you over here.

[xtramile]

Hi guys,

I have been keeping up with the discussion and heres what I think.

SEO is a much misunderstood term and is often associated with copy writing. Like Scott said, they are mutually exclusive. SEO writing encompasses much more than just manipulating enticing words, tossing 'em up with the right keywords and voila - sales boom! It is INTERESTING and ACCURATE content for websites using RELEVANT keywords, APPROPRIATELY and WISELY for higher rankings!

Agreed, humans have credit cards, spiders dont!
But these credit card holding humans cannot find you, your product/service or online business without the spiders leading them to it. If you dont turn up on search engines when they're looking for you...you are as good as non-exixtent for them! SEO leads your prospect to you - and has proven to be more effective than PPC advertising !!! Of course , if your webcontent is only keyword rich and lacks info, the viewer goes away without using his credit card again! And if the Google grapevine is to be believed, spiders shun it too!

SEO is the art and science of creating interesting web content (as opposed to web copy - which is advertising/marketing/promotion based) which helps your webpages in popping up on Search engines everytime somebody searches for your products or services.

SEO content is not either for humans or spiders - ITS FOR BOTH!

I agree with WordArtist - SEO is - A copy that can attract the search engine and appeal to the visitor.


xtramile

[christper2000]

i agree with xtramile

[John Scott]

SEO is - A copy that can attract the search engine and appeal to the visitor.

SEO is mostly just inbound links with the right anchor text. SEO copywriting is the elevation of the search engine above the human consumer.

[seoguru]

Originally Posted by JohnScott

when I wrote content for pages to convert customers

Yeah I think, seo copyrighting can bring you traffic but what about conversion, I won`t buy any thing from websites where these absurb repeated keywords paragraphs are written.

These SEO paragraphs don`t make any sense, but they annoys you. I think content should be written to convert pages to customers not vice versa.

[WordArtist]

Originally Posted by JohnScott

SEO + copywriting is what I do. Copywriting (ad copy, not SEO copy) + SEO (anchor text and inbound links).

Ditto here.

Mentioned at very start of the thread…

What I do is…

1. Write the copy
2. Edit and re-create as per seo needs.

Two jobs: copywriting + SEO.

And what other so called seo gurus do is seo WRITING nothing like COPYwriting in it. They just create technostalgic titles, description, H1, H2, H3 tags which only a search engine can understand. Nothing persuasive in it. Next step they will re-write your text (just edit your site text – forcefully inject keywords in it). And they call it SEO C O P Y W R I T I N G.

Copywriting and writing are different and I guess everyone know about it.

So the next time they talk about SEO COPYWRITING ask what do they do as a part of COPYWRITING :

And lord forgive whoever coined the word ‘SEO COPYWRITING’ it should be ‘SEO WRITING’ and nothing more.

A right candidate for doing this job is traditional yet technostalgic copywriter. Who have experience of both ad agency and web and seo companies.

Hope everyone reads and remembers it.

[I, Brian]

Originally Posted by JohnScott

SEO is mostly just inbound links with the right anchor text. SEO copywriting is the elevation of the search engine above the human consumer.

Indeed - the John Scott school of SEO has long shown that links are the most powerful SEO tool out there. And the "computer" example is just precious.