|
Shifting techniques in selecting keyterms
Hi,
A matter that I have noticed and is very important is the possible gradual shifting in the keyterms values.
You can find so many instances on the web that the No.1 keyterm for your web niche might be No.3 next year, and suppose you have already fixed your top Google rankings for your No.1 keyword but after a year you can see less traffic coming to your website due to the changes in the search engines trends world.
It seems that a thorough and constant observation of the keyterms is needed to make the necessary changes and adding new keyterms to the pages as the changes take place might be one idea.
Do you have any experiences in this regard or any ideas coming to your minds?
Thanks.
|